BlueOptima
Head of Marketing
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Company Description
BlueOptima is an engineering intelligence platform trusted by some of the world's largest banks, insurers, and enterprises. We give CTOs, CIOs, and engineering leaders the objective data they need to measure software engineering productivity, prove AI ROI, and reduce delivery risk.
The conversation we sit in the middle of is one of the most pressing in enterprise technology right now. Every large organisation is rolling out AI coding tools and nobody can tell their board whether it is actually working. We can. Our research and our platform provide the answer, and we are building the commercial engine to get that message in front of the people who need to hear it.
Compensation: £80k - £100K
Job Description
This is a senior marketing hire reporting directly to the CRO. You will own the full marketing function including strategy, budget, campaign execution, and pipeline contribution. Your primary accountability is marketing-sourced pipeline. Not impressions, not MQL volume for its own sake, but discovery meetings that turn into revenue.
You will have direct access to the CRO, full ownership of the marketing budget, and the ability to make decisions and move fast without layers of approval. You will manage a content manager, work with external creative support, and partner closely with our sales development and account executive teams to run a joined-up go-to-market motion. You will also work with RevOps to make sure HubSpot, lead scoring, and attribution are working the way they should.
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This is a hands-on role. You will be setting strategy and executing it yourself. If you are looking for a role where you brief agencies and review decks, this is not it.
What You Will Be Responsible For
- Owning the marketing-sourced pipeline target and reporting on it weekly to the CRO
- Running major content-led campaigns across the year built around our research, each with a full asset kit including landing page, email nurture, SDR sequences, webinar, supporting blogs, sales one-pager, and social content
- Managing paid channels including LinkedIn ABM and paid search, making budget decisions based on conversion data not assumptions
- Running the webinar programme from topic selection through to post-event follow-up
- Planning and delivering a field marketing and executive event programme
- Owning HubSpot campaign tracking, UTM structure, lead scoring, and MQL routing in partnership with RevOps
- Briefing and managing content and social support to deliver the creative and social layer of each campaign
- Making the BlueOptima brand show up consistently and credibly in the places our buyers spend time
Qualifications
What We Are Looking For
- At least eight years in B2B marketing with a meaningful chunk of that in enterprise SaaS
- Experience owning a pipeline number and being held to one
- Strong understanding of the difference between a marketing qualified lead and a real buying signal and building programmes around that distinction
- Strong proficiency in HubSpot, able to assess lead scoring models, routing workflows, or attribution reports
- Understanding of how long enterprise deals take to close and building campaigns accordingly
- Good writing and briefing skills
- Experience in developer tooling, DevOps, cybersecurity, or any SaaS product sold to engineering leadership is a genuine advantage
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What We Are Not Looking For
- Someone who has spent their career in high-velocity SMB or product-led growth environments
- Someone who leads with brand
What Success Looks Like
- Delivered the marketing-sourced pipeline target
- Improved MQL to meeting conversion meaningfully
- Executed four major campaigns with measurable pipeline contribution
- Built a marketing motion that the sales team trusts and relies on
Additional Information
Compensation: £80k - £100K
Environment:
- London HQ, 3 days in office, 2 remote
- 32 days holiday including bank holidays
- 12 weeks paid maternity and paternity leave
- 4 weeks per year flexible remote working from anywhere
- Annual Leave purchase (up to 10 extra days)
- Work from Home Equipment allowance
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
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