Harnham
Head of Marketing Analytics
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Head of Marketing Analytics
Hybrid (2-3 days a week in the office)
London-based
£650-£750 per day
Inside IR35
3-Month Contract
This is a high-impact contract opportunity to lead a marketing analytics programme for a global digital business. You will play a central role in shaping how media effectiveness is measured, helping translate complex data into clear, commercially relevant insights that influence senior decision making.
The Company
They are a well-established digital organisation operating in a fast-paced, multi-channel environment. With a strong focus on growth and customer engagement, they rely on advanced analytics to optimise marketing investment and performance. Teams work collaboratively across marketing, product, data and finance, with a strong emphasis on insight-led decision making. This contract sits within a strategically important programme with immediate visibility and impact.
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The Role and Deliverables
- Lead the marketing analytics workstream, defining strategy for marketing mix modelling and effectiveness measurement
- Design, implement and refine MMM approaches to quantify the impact of media and key growth drivers
- Use SQL to build and maintain datasets and pipelines for modelling, reporting and analysis
- Translate complex analytical outputs into clear, actionable recommendations for senior stakeholders
- Partner with media, performance marketing and marketplace teams to optimise channel mix and budget allocation
- Deliver dashboards, frameworks and playbooks that support long-term investment decision making
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Your Skills & Experience
- Strong experience leading marketing analytics or marketing science initiatives in complex environments
- Deep expertise in marketing mix modelling and media effectiveness measurement
- Advanced SQL skills with the ability to extract, manipulate and validate large datasets
- Experience working with media data across brand and performance channels
- Background in digital, marketplace or multi-channel businesses
- Confident communicating insights to senior stakeholders in a clear and structured way
- Hands-on, collaborative approach with strong internal and external communication skills
How to Apply
Register your interest by sending your CV to Ananya Gupta via the Apply Link on this page.
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