Living Better
Head of Marketing and Communications (Maternity Cover)
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Living Better | Hybrid (St Ives, Cambridgeshire) | Fixed-Term Contract (6 Months, potential extension) | circa £32,000–£35,000
About the Role
We're looking for an experienced and strategic Head of Marketing & Communications to lead our marketing function during a maternity cover period. This is an exciting opportunity to shape brand awareness, drive audience engagement, and support organisational growth across a dynamic health and wellbeing charity. Reporting directly to the CEO, you'll lead marketing strategy, oversee integrated campaigns, manage a small marketing team, and use data-driven insights to maximise impact and return on investment.
Key Responsibilities
Strategic Leadership
- Develop and deliver an organisation-wide marketing and communications strategy
- Provide strategic marketing input to organisational planning and growth initiatives
- Lead and develop the marketing team, fostering a high-performance culture
- Manage marketing budgets, planning, reporting and performance evaluation
Brand & Communications
- Strengthen Living Better's brand, reputation and market positioning
- Ensure consistent messaging across all digital and offline channels
- Lead integrated campaigns, stakeholder communications and public affairs activity
- Support CEO communications and engagement with key partners, funders and local authorities
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Digital Marketing & Growth
- Lead SEO, paid media, email marketing and social media strategies
- Oversee website performance, user experience and digital optimisation
- Drive audience acquisition, engagement and retention
- Manage campaign performance using data, analytics and reporting tools
Content & Campaign Delivery
- Oversee production of engaging content, case studies, newsletters and marketing materials
- Deliver impactful marketing campaigns and events
- Manage external suppliers, agencies and creative partners
About You
Essential
- Proven experience in a senior marketing or communications leadership role
- Strong track record of developing and delivering marketing strategies
- Experience across digital marketing, social media, email marketing, SEO, and analytics
- Excellent leadership, stakeholder management and communication skills
- Experience using Google analytics, SaaS, CRM and CMS platforms
- Strong project management and budget management capabilities
- Data-driven approach with a focus on measurable outcomes
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Desirable
- Experience within the charity, public, health or wellbeing sectors
- WordPress, Divi, Beacon CRM or similar platform experience
- Canva or Adobe Creative Suite skills
- PR, partnership, or fundraising campaign experience
Team Responsibility
You'll lead and support:
- 2x Digital Marketing Degree Apprentices
- Marketing & Communications Officer
Working Pattern
- 30–37.5 hours per week (4 or 5 days)
- Hybrid working
- Minimum 2 days per week in the St Ives office
- Occasional travel across Cambridgeshire and partner locations
Why Join Living Better?
At Living Better, we're passionate about improving health, happiness and wellbeing within our communities. We are committed to creating an inclusive workplace and safeguarding children, young people and adults. Our values guide everything we do:
- Trust
- Collaboration
- Passion
- Inclusivity
- Outcome Focus
Apply Now
If you're a strategic marketing leader who thrives on delivering impactful campaigns, leading teams and driving measurable results, we'd love to hear from you.
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