GDST (The Girls' Day School Trust)
Head of Marketing and Communications
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Employer Croydon High School - GDST
Location South Croydon, Surrey
Contract Type Permanent
Hours Full Time
Salary £50,799
Posted 13th July 2026
Start Date To Be Confirmed
Expires 18th August 2026 12:00 PM
Job ID 1565105
Hours: 36 hours per week full-time
Required: September 2026
The Role
Croydon High School is seeking a Head of Marketing and Communications to play a pivotal role promoting Croydon High School’s outstanding education and vibrant community.
As Head of Marketing and Communications, you will shape how Croydon High School is seen, understood, and experienced—strengthening its reputation, growing engagement, and supporting pupil recruitment and retention. You will lead an ambitious, insight-driven marketing strategy across digital, social media, PR, advertising, publications, and events. Acting as guardian of the school’s brand, you will create compelling campaigns and content, oversee the website, SEO and GEO activity, and use data and market intelligence to identify new opportunities.
Working closely with Admissions and senior leaders, you will help deliver an exceptional journey for prospective families, from their first enquiry through to enrolment. You will also lead the marketing of Open Days, Taster Events, and feeder-school initiatives, while building strong relationships across the school, GDST, and wider community.
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This is a varied, visible, and influential role, combining strategic thinking with creative delivery. You will manage the Marketing and Communications Coordinator, external partners, and the marketing budget, ensuring every project is engaging, effective, and delivered to a high standard.
You will bring proven marketing experience, excellent writing and communication skills, strong organisation, and sound judgement. A good understanding of digital marketing, SEO, GEO, social media, and customer journeys is essential, together with the creativity, energy, and confidence to manage competing priorities in a busy, service-focused environment.
Why Croydon High School?
Established in 1874, Croydon High School prides itself on its innovative approach and friendly atmosphere. The School is located in Selsdon, south of Croydon, on a beautiful campus. Croydon High is made up of students from a broad and culturally diverse range of backgrounds, and the school recognises and hugely values the positive impact this has on all who teach and learn here.
Benefits
As part of the GDST, the UK's leading network of independent girls' schools, we can offer a variety of benefits, such as:
- Competitive salaries and pay progression
- Extensive professional development opportunities
- Training Grants For Obtaining Further Qualifications
- GDST central training and development programme
- Generous pension schemes
- Life assurance benefit
- Free school lunches
- Up to 50% discount on fees for children at GDST schools
- Interest-free loans for training, computer purchase, or season tickets
- Cycle to Work scheme
- Employee Assistant Programme
- Retail and lifestyle discounts
- Financial guidance and support
- Competitive terms and conditions of employment
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The closing date for applications is 12.00pm noon, Tuesday 18 August 2026.
Interviews are expected to take place at the beginning of September 2026.
The school reserves the right to appoint at any stage during the recruitment process.
The GDST is committed to diversity, inclusion, and real change: a family where every individual is valued, respected, and included. We are an equal opportunity employer and welcome applications from all qualified individuals. To be eligible for employment, candidates must provide proof of their right to work in the UK.
Safeguarding Statement
The Girls’ Day School Trust is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection checks appropriate to the post, including online searches and checks with past employers and the Disclosure and Barring Service.
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