COREcruitment Ltd
Head of Marketing and PR
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Head of Marketing and PR
Head of Marketing & PR – Luxury Hospitality Portfolio
About the Role
Are you a strategic marketing leader with a passion for luxury hospitality?
We’re recruiting for an exceptional Head of Marketing & PR to lead the marketing, communications, and brand strategy for a prestigious portfolio of luxury and lifestyle hotels.
This is a high-profile leadership position, where you’ll shape the marketing vision across a diverse collection of premium properties, driving:
- Brand awareness
- Guest acquisition
- Commercial growth
- Reputation management
You’ll collaborate closely with Operations, Revenue Management, Sales, and Commercial teams to deliver impactful marketing strategies that support business performance and long-term growth.
The Opportunity
As Head of Marketing & PR, you’ll oversee the entire marketing function, leading teams across:
- Brand marketing
- Digital marketing
- PR & media relations
- Social media & content
- Strategic partnerships
- Creative & communications
Key Deliverables
Your role will focus on:
- Developing and implementing an integrated marketing and communications strategy for a multi-brand hotel portfolio.
- Driving brand awareness, market positioning, and revenue growth through high-impact campaigns.
- Leading PR, corporate communications, and media relations to protect and enhance brand reputation.
- Overseeing digital marketing, including:
- Website strategy & SEO
- PPC & paid media
- CRM & email marketing
- Delivering engaging content strategies across social media, digital platforms, and influencer partnerships.
- Leading brand development, hotel launches, and repositioning projects.
- Identifying and driving strategic commercial partnerships to boost visibility and revenue.
- Ensuring brand consistency across all customer touchpoints (both online and off).
- Supporting occupancy and direct bookings with commercial teams.
- Optimising ROI through performance analysis, customer insights, and market trends.
- Managing marketing budgets and agency relationships.
- Championing sustainability, ESG, and responsible business initiatives via key communications.
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You’ll also lead, mentor, and develop a high-performing marketing team in a dynamic, collaborative environment.
Key Responsibilities
✅ Develop and implement full-spectrum marketing strategy for a multi-brand luxury hotel portfolio. ✅ Lead brand positioning, revenue growth, and market differentiation through integrated campaigns. ✅ Oversee public relations, corporate communications, and media relations to safeguard brand integrity. ✅ Manage digital marketing (SEO, PPC, CRM, email marketing) for maximum engagement. ✅ Craft and execute social media and content strategies, leveraging influencer collaborations. ✅ Drive brand development, hotel launches, and repositioning to align with market demands. ✅ Secure strategic partnerships that enhance brand visibility and drive revenue. ✅ Ensure brand consistency across all guest interactions. ✅ Work closely with commercial teams to enhance occupancy, direct bookings, and promotions. ✅ Analyse marketing performance, customer data, and industry trends to inform decisions. ✅ Manage budgets, agency relationships, and cross-functional stakeholder expectations. ✅ Champion sustainability and responsible business practices through impactful messaging. ✅ Build and mentor a high-performing marketing team in a fast-evolving industry.
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Requirements
Strategic Leadership with Hospitality Depth:
- 8–10+ years in marketing and communications, including senior leadership experience.
- Proven track record leading marketing strategy on behalf of multi-site/multi-brand hospitality groups.
- Deep expertise in:
- Brand marketing
- PR and media relations
- Digital marketing (SEO, paid media, CRM)
- Social media & content strategy
- Customer acquisition & retention
- Strong ability to drive revenue growth through performance-led, integrated campaigns.
- Exceptional grasp of luxury brand positioning and high-end guest engagement.
- Commercial acumen with budget management and analytical skills.
- Experience managing agencies, partners, and cross-functional teams.
- Leadership skills to inspire, develop, and motivate high-performing teams.
- Bonus: Experience in branded or franchised hotel environments.
Why Join Us?
This is a rare opportunity to: 🔹 Own the marketing vision for an established luxury hotel portfolio. 🔹 Shape commercial strategy and business growth at an executive level. 🔹 Lead an ambitious, talented team in a collaborative culture. 🔹 Enjoy significant autonomy while having a material impact.
You’ll thrive in a dynamic environment focused on elevating luxury hospitality standards. Ready to step into a transformational role?
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