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Head of Marketing
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Head of Growth (B2C) | Consumer Fitness Business | £80-120k + Equity | Hybrid (2 days, Hertfordshire + Flex)
We're hiring a Head of Growth (B2C) for a profitable, founder-led subscription business in the consumer fitness and wellness technology space. The company has built a loyal customer base, operates internationally, and is entering its next phase of growth, with significant investment planned across digital acquisition and marketing.
The business has grown organically since launch, has never had a month of negative growth, and continues to add new customers with very low churn.
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The business is now investing in its next phase of growth and is looking for a hands-on marketing leader to own customer acquisition across paid, organic and product-led channels. It’s a very small team so it’ll be a hands-on role to start with.
Key Responsibilities
- Own and deliver the growth strategy across digital, product-led and partnership channels.
- Lead paid acquisition (Meta, Google), SEO/GEO, content and lifecycle marketing.
- Develop partnerships, referral programmes and influencer activity.
- Optimise conversion across the customer journey and identify new acquisition opportunities.
- Work closely with the founders and build the growth function over time
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Essential Experience
- You must have 2 years of very recent/current experience leading growth marketing in a consumer-focused business.
- You must have recent experience in a subscription/subscriber business.
- You must have experience in a start-up/small environment within the last 6 years.
This is an opportunity to join a profitable, high-growth consumer software business at an exciting stage of expansion, with significant autonomy and long-term progression.
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