Head of Marketing & Communications

This role will interface with studio leads, designers, developers, editors, animators, photographers, community managers, event producers, and ad platforms across every garden3d vertical.

Simply, this person can easily context shift between our massively diverse set of workstreams, find the most compelling stories, and get them produced at an exceedingly high bar.

This person owns our channels end to end: the garden3d Substack, our podcast, Instagram, X, and the paid accounts behind them. They collaborate with our team, and a rotating cast of freelance editors, designers, and animators, and they run the calendar that keeps a dozen workstreams shipping on time. They think in PESO terms (paid, earned, shared, owned) with the weight on shared and owned media - paid is a tool they use deliberately, and traditional press is a bonus, but not generally where we focus.

The ambition runs past marketing a services business. garden3d TK is our young experimental media company, and this role is its engine: books, screenplays, music, media, activations: a record label for ideas. The ideal candidate looks at a worker-owned collective with four studios, a network of community spaces, and an open P&L and sees the best content brief on the internet.

Responsibilities & Mandates

Quality never less than 8/10

We aspire for 10/10, celebrate 9/10, and never publish anything that’s not an 8/10 - visually, narratively, and in production quality. This person holds that bar across every post, video, essay, and episode on every vertical, and would rather kill a piece than let a 6 out the door. Their feedback makes work better and faster, without micromanaging the people who make it.

Social That Stops the Scroll

They carry a current, practitioner-level read on how each platform works right now: what arrests someone mid-scroll, how a hook earns the next three seconds, why a format lands on TikTok and dies on LinkedIn. Short-form video is a first-class craft here, not an afterthought.

A House of Brands, Each in Its Own Voice

Sanctuary Computer doesn't sound like XXIX, and neither sounds like Index. They manage several messaging columns at once, keeping each brand's tone distinct while the umbrella story stays coherent.

Case Study Production

Every client engagement across our creative agencies should end in a case study worth reading. They own that production line - interviewing the team, shaping the narrative, art-directing the assets - and ship case studies that win each studio its next project.

Websites That Put Our Best Foot Forward

Our websites are usually the first place a prospective client or hire meets us. They own the strategy behind every garden3d site - what it says, what work it shows, and how clearly it communicates what each studio can do - and they keep sites, decks, and other collateral current as the work moves, so what people find is sharp and true.

Editorial Ownership

The Substack, the podcast, and our transparency publications (like the open-source P&L we release every year) are theirs to run: the calendar, the standards, the growth. They capture what happens in our spaces - Index, USB Club, and the communities around them - and turn it into work worth sharing.

Producing, Paid & Distribution

They direct producers, editors, and freelancers like a showrunner: briefs are clear, deadlines are real, and many workstreams move at once without dropping quality. They run paid spend on Meta, Instagram, and wherever our audiences live - building audiences, running A/B/C tests on both narrative and adset, and owning budgets against results they can show.

Data-Driven Reporting & ROI

They measure what our content actually does - audience growth, engagement, leads, pipeline influenced - and report on it plainly. Paid spend, organic effort, and production time all get judged on return, and next quarter's plan follows the numbers.

Presence IRL

garden3d shows up in person: events, conferences, talks, Index programming, and the dinners and openings where our world gathers. They decide which touchpoints are worth our time, get us there looking like ourselves, and bring back stories worth publishing.

Culture

They model garden3d's values of partnership, curiosity, and accountability. The producers and creatives they direct do the best work of their careers here, because the feedback is honest, the recognition is real, and the taste rubs off.

Special Projects

• Turning garden3d TK into a real experimental media brand: books, screenplays, music, and shows
• Growing our podcast into a property with its own audience
• Launch campaigns for new Index spaces, USB Club drops, and community programs
• Making our annual open-source P&L release a media moment
• Standing up a small content studio that serves all four studios' new-business pipelines
• Building the systems (and hiring the people) that let us publish more often, while aspiring for a 10/10 content, and never dropping below an 8/10

Qualifications

This is a great opportunity for someone looking to make a significant impact in a growing, dynamic company. Based on the responsibilities of this role, we think the right candidate has the following experience and skills:

Must have:

• 8+ years in marketing, content, or brand leadership, with real-time inside creative studios, agencies, or founder-led companies
• A portfolio that proves exceptional taste - visual, narrative, and tone of voice
• A design background and/or fluency & comfort producing own visual assets at the required quality level in Figma when necessary
• Experience owning a company's web presence: site strategy, messaging, and keeping capabilities collateral current
• Exceptional project management: content calendars, production pipelines, many workstreams at once
• Short-form video fluency: they've shipped work for Reels, TikTok, and Shorts and can say why each piece performed
• Extensive experience & comfort managing creatives & producers (editors, designers, animators, freelancers) and getting better work out of them than they'd make alone
• Hands-on experience running paid social on Meta, Instagram, and other platforms: audience building, budget ownership, and A/B/C testing across narrative and adset
• Working fluency in the PES