The O2
Head of Marketing (Destination & Retail)
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Ready to shape the marketing strategy for one of the UK's most visited destinations?
Want to join an employer recognised as one of The Sunday Times' Best Places to Work?
We're looking for an experienced and commercially minded Head of Marketing (Destination & Retail) to direct the marketing strategy for Outlet Shopping at The O2 and the wider Entertainment District.
This is a high-impact leadership role where you'll use customer insight, market intelligence and commercial priorities to drive brand awareness, footfall, sales and long-term growth. You'll lead a talented team, build strong relationships with retail and entertainment partners, and work closely with colleagues across The O2 and AEG International to deliver standout campaigns and experiences.
What You'll Be Doing
Shape the Strategy
- Work with the VP – Brand & Marketing to define, plan and execute a Destination & Retail Marketing strategy.
- Use customer insights and market trends to drive footfall, sales and growth.
- Set targets, track performance and use results to improve future campaigns.
Deliver Great Marketing
- Create and deliver campaigns that build awareness and bring people to The O2.
- Work with agencies and internal teams to develop engaging content and media plans.
- Champion brand standards and ensure every touchpoint reflects the quality of The O2.
Build Strong Partnerships
- Be the key marketing contact for retail brands, restaurants and entertainment partners.
- Work closely with teams across The O2, including Partnerships, Commercial, Digital and CRM.
- Share updates, results and recommendations with senior stakeholders.
Lead and Develop the Team
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- Manage and develop a team of three marketing professionals.
- Build strong agency relationships and ensure projects are delivered to a high standard.
- Encourage fresh thinking, collaboration and continuous improvement.
What We're Looking For
- Significant experience in a senior marketing leadership role, developing and delivering successful marketing strategies.
- Experience within a retail, destination, leisure or consumer-focused environment.
- Strong understanding of brand management, customer engagement and modern marketing principles.
- Proven experience leading integrated campaigns from planning and execution through to evaluation.
- An inspiring people leader with experience developing high-performing teams.
- Strong commercial awareness with experience managing budgets and demonstrating return on investment.
- Excellent stakeholder management and influencing skills.
- A strategic thinker who can quickly identify opportunities, solve problems and make informed recommendations.
- A creative mindset with the ability to bring ideas to life and guide the creative process.
Ready to elevate your career in marketing at one of the world's most iconic entertainment venues?
Excited by the opportunity to shape the future of a thriving destination, leading a talented team and delivering marketing that reaches millions of visitors every year? Then we'd love to hear from you.
Apply today and help create unforgettable experiences at The O2.
Where: You'll be based at The O2, Peninsula Square, London SE10 0DX. We offer flexible start and end times and currently work onsite 4 days a week and 1 day remotely. We are open to flexible working conversations.
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About AEG
Want to find out why our employees love working at AEG? Click here
AEG is an inclusive organisation where we value everybody's contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all perspectives. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!
Our commitment to inclusion
We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware.
We know that diverse teams make the strongest teams. That's why we actively encourage people from all backgrounds, experiences and perspectives to apply.
If this role excites you but you're wondering whether you meet every single requirement – don't hold back. If you've got most of what we're looking for and you're passionate about what we do, we'd love to hear from you. You might be exactly who we need, in this role or another.
Because at AEG Europe, we believe that the best ideas come from the most inclusive teams – and we're building a workplace where everyone can thrive.
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