Stopgap - Marketing, Digital & Creative Recruitment
Head of Marketing Effectiveness & Go-To-Market
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Senior Marketing Manager – Head of Marketing Operations & GTM
Permanent · Consumer Products · Central London / Hybrid · £75,000–£80,000
This is a newly elevated and business-critical role, created as part of an exciting transformation programme.
We’re seeking a commercially minded Senior Marketing Manager with expertise in marketing operations and Go-To-Market (GTM) strategy within Consumer Products to step into a "Head of" position.
The ideal candidate will blend strategic thinking with hands-on execution, thriving in agile, fast-paced environments where influence, adaptability, and delivery are key.
About the Company
Our client is a well-established, respected UK organisation with a strong consumer presence, loyal customer base, and ambitious growth aspirations. Their focus is on innovation, customer experience, and driving commercial success through investment in marketing capabilities.
The organisation operates with an agile, collaborative culture, where teams work closely together, and leaders are empowered to drive impact. This role suits someone who enjoys the pace and scale of an SME-style environment while operating within a nationally recognised brand.
About the Role
Key Responsibilities
- Define and lead marketing operations and Go-To-Market (GTM) strategy, aligning with commercial and brand objectives
- Build and refine scalable frameworks for campaigns, product launches, and strategic initiatives
- Balance strategic planning with operational leadership across marketing disciplines (digital, brand, customer, and commercial marketing)
- Act as the central strategic linchpin between marketing, product, commercial, and leadership teams, ensuring alignment and driving execution
- Oversee marketing process evolution, workflow optimisation, reporting, and operational governance
- Lead performance measurement from lead generation to revenue impact across the marketing funnel
- Own marketing analytics, dashboards, and executive reporting to enable data-driven decision-making
- Manage marketing technology infrastructure, including CRM, automation, analytics, and reporting platforms
- Identify commercially focused opportunities to maximise marketing effectiveness and ROI in lean budget environments
- Lead, coach, and develop a high-performing Marketing Operations & GTM team
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What You’ll Love Here
✅ Newly created role with high visibility, influence, and a chance to shape the future operating model ✅ Purpose-led culture with strong employee values and long-term growth ambitions ✅ Collaborative, innovation-driven environment focused on customer insight and operational excellence
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About You
Essential Requirements
- Proven expertise in GTM strategy in complex, multi-product consumer environments, with experience in product and portfolio performance management
- Experience in building scalable marketing operating models, frameworks, and performance processes
- Broad marketing experience spanning digital, brand, customer, and commercial marketing disciplines
- Advanced knowledge of marketing analytics tools (e.g., Power BI, Tableau, Google Analytics)
- Strong commercial acumen, including budgeting, forecasting, and investment planning
- Experience in influencing senior stakeholders and operating cross-functionally within matrix organisations
- Exceptional leadership, communication, and stakeholder management skills
- Proven ability to excel in agile, lean-team, or SME-style environments
Additional Notes
⚠️ Non-negotiable: Right to work in the UK – no visa sponsorship available.
This sounds like a great fit? Apply now!
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