Odin
Head of Marketing & Growth
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About Odin
Odin is building infrastructure for the future of private markets. We believe capital is one of the most powerful tools for shaping the world - and more people should be putting it to work. Our mission is to make it radically easier to raise and deploy capital, so that anyone, anywhere, can back the companies and ideas they believe in.
Our first product is a full-stack platform for launching and running private investment firms - think Shopify for VC and PE. We handle all the infrastructure: from legals and investor onboarding to KYC/AML, payments, tax, reporting, and exits.
We’re already trusted by over 10,000 angels, VCs, and founders. We administer over $500m in assets, covering investments from pre-seed to series E. This includes household names like ElevenLabs, OpenAI, SpaceX, xAI, Anduril, etc. but also new companies creating everything from synthetic brains to small nuclear reactors.
Why We’re Hiring
Odin already has strong organic inbound and brand pull. Most of our new business is driven by word of mouth, plus Google or AI search. However, there is no systematic engine driving it. We're hiring a Head of Marketing and Growth to change that. The primary responsibility is to create a repeatable, scalable system that brings the right people into the pipeline and converts them into customers.
This role owns all marketing at Odin, covering the end to end loop across new and existing customers. This includes brand marketing, inbound lead generation, conversion, product marketing, and community.
The highest priority today is building the growth engine (generating and helping to convert sales leads). Over time, the balance of work may shift. The expectation is that you can assess what matters most at any given moment and focus there.
You are not hired to optimize for a specific channel or discipline. You are hired to make good decisions about where time, effort, and marketing budget should go, and to execute against those decisions.
Everything you do should be grounded in impact. That may mean focusing on inbound and conversion, or it may mean investing in brand and positioning when it materially improves outcomes.
Responsibilities
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- You take full ownership of inbound pipeline and are accountable for generating and converting demand through your work.
- Distribution & conversion to SQL sits with you end-to-end. This includes organic search / AI search, ads, email, social, content, and website conversion. You decide where to focus based on what materially moves pipeline, rather than following standard playbooks.
- You like to be close to the work. You can write, build, and ship when needed, whether that is a lead magnet, campaign, new web page, or piece of social collateral. Over time, you will shape how this evolves, but in the early stages, speed and quality of output matter more than structure.
- Growth should compound. The expectation is that you build mechanisms, assets, and systems that continue to generate pipeline over time, rather than relying on one-off campaigns.
- You set up and own tracking, attribution, and performance analysis. You understand what is working, what is not, and iterate quickly to improve conversion across the funnel.
- AI is part of how you operate. You use it to increase speed, quality, and effectiveness, with a measurable impact on outcomes.
- There are areas of marketing beyond the inbound engine that you also own - e.g., community and brand marketing. Overall positioning sits with the founders for now; that grows with you over time.
- You work closely with sales on the ICP. Sales defines who we are going after and how we convert them. You figure out how to bring those people in. Your primarily targeted on new ICP conversations with our sales team.
- The scope of the role is not fixed. You expand it through results, identifying where additional effort will have the greatest impact and acting on it.
Who You Are
- First marketing or growth hire, or founder of something where finding an audience was the hard part. Founder-adjacent (very early employee, real 0-to-1 build) is also exciting.
- Experienced in operating without a playbook. Comfortable walking into something undefined, working out what matters, and building from first principles.
- Strong orientation towards outcomes over activity. Pipeline and revenue matter more than engagement, impressions, or output.
- Good judgement on where time should be spent. Able to prioritize what will actually move things forward, rather than defaulting to what is considered best practice.
- Comfortable getting close to the work when needed. Able to write and ship without relying on others to turn ideas into output.
- A systems thinker. When something works, the instinct is to make it repeatable and scalable rather than continuing to do it manually.
- Moves quickly and is comfortable being wrong. Prefers testing and iterating over trying to get everything right upfront.
- Commercially minded, with a clear understanding of how work connects to pipeline, conversion, and revenue.
- Action-oriented, able to make decisions without constant validation. When something is unclear, forms a view, acts on it, and adjusts based on results.
- Has used AI in a way that has had a real impact on output or performance, with clear examples of how it has improved outcomes.
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Salary
Compensation includes a £135–150k base + 20–25% bonus (total OTE £162,000–£187,500) and a meaningful equity grant. We're flexible on the mix of equity & cash compensation.
Working at Odin
We’re a London-based team. This is a role where being in the office - working closely with the founders, sales, and wider teams - makes a real difference. The speed and intensity we operate at make in-person collaboration crucial, and we expect at least three days per week in the office.
Benefits
- Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support.
- Wellness: Annual budget for health, therapy, or fitness.
- Parental Leave: Enhanced maternity, adoption, paternity, and partner leave.
- Pension: 4% employer contribution with salary sacrifice options.
- Time Off: 25 days annual leave, 2 wellness days, and flexible bank holidays (33 days total).
- Work From Anywhere: Up to 6 weeks per year working from anywhere globally.
- Birthday Leave: An additional day of leave.
Ready to apply?
If you're interested in joining our team at Odin, apply here.
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