Resi
Head of Marketing
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About Resi
Resi is the UK's largest home extension company, and in 2026 we’ve started to grow well beyond our origins as an online architect. Resi Design now operates as a full design and delivery company, with a three-tier product architecture (Express, Explore and Elevate) and industry-leading partners supporting our efforts to address the real barriers homeowners face today, predominantly affordability, buildability and financing.
Alongside Resi Design sits Resi Labs, a data and insights team embedded across the UK's largest property portals, capturing consumers at the very start of their renovation and research journey. The relationship between Design and Labs gives us our point of difference and our edge.
About The Role
The shift from search to AI-driven discovery has changed how businesses acquire the right customers at the right time. Resi is no exception, and the opportunity to respond to that challenge is at the heart of this role. Resi Design processes more planning applications than any other business in this space, we have the largest library of proof points and completed projects, and are the number one home extension company in the UK and highest rated architect on Trustpilot. We have the proof points of our expertise and the correlating authority, and this role exists to turn it into the dominant voice in the market.
You will own the full marketing function: brand positioning, product marketing, organic strategy, paid channel oversight, digital experience and commercial performance. You set the strategic framework, and have final authority on content direction. Our Head of Marketing needs to build on our strategic direction rather than manage what exists today; this is a role for a high performer ready to step up and own a function. You'll lead a small senior team and a freelance bench, work directly with Resi Design’s engineering resources, and be expected to roll your sleeves up rather than direct from a distance. Your job is to set the direction, remove blockers, and own the commercial outcomes.
What You Will Own
- Brand positioning and product marketing. You'll set what Resi stands for, what content territory we own, and how the content programme connects to commercial objectives. You'll own how Express, Explore and Elevate are positioned, which audiences they serve, and how the propositions evolve, including ICP development and messaging. Final sign-off on the content calendar and paid creative direction sits with you.
- Organic growth strategy. You'll own the full AEO/SEO roadmap: topical authority architecture, LLM citation strategy and content direction. You decide where Resi plays and how we win across search and AI retrieval.
- Paid channel oversight. You'll manage our paid media agency, budget decisions and channel mix, and manage the transition from paid-led to organic with discipline and commercial judgment.
- Digital brand experience. You'll own how the website and product tools perform from a brand and conversion perspective, working directly with engineering to iterate on pages and digital touchpoints.
- Product positioning performance. You'll use behavioural data (Amplitude / GA), funnel analytics and direct sales input to assess how Resi's positioning lands at every stage, then translate that insight into messaging and experience changes.
- Commercial accountability. You'll own the cost of acquisition, lead quality and channel performance. You own the numbers and are responsible for reporting them to the Resi Design CEO.
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About You
You're a marketing leader who:
- Understands how to build a business around organic and content-led acquisition, and can point to things they've built and delivered in a startup or scale-up that prove it.
- Can manage performance marketing effectively, but sees it as a floor to build on rather than the engine, and is genuinely excited by the shift to organic and AI-driven discovery.
- Is ready to step into a full ownership role, and hungry to prove what they can do with it.
- Has strong product marketing experience: positioning, proposition development, messaging and customer segmentation.
- Is fluent in behavioural analytics (Amplitude or equivalent) and uses data to drive decisions, not just report them.
- Has worked cross-functionally with engineering to ship changes to digital experiences.
- Has managed a paid media agency alongside an organic strategy, and understands how the two interact.
- Is genuinely commercial: comfortable at SLT level, can hold their own in a senior leadership team on channel and investment trade-offs, not just marketing performance, and has operated at this level in a scale-up or high-growth SME.
- Treats AEO as a craft, not a trend.
This role won't suit someone who is looking for a large budget and a large team, someone who wants to remain a channel specialist rather than lead across disciplines, or who has only operated in paid-led environments with no conviction in organic as a primary growth lever.
What Success Looks Like
Within your first 12 months you will have:
- Established clear positioning for each of Resi's product propositions, so Express, Explore and Elevate have distinct audiences, messaging and commercial purpose.
- Meaningfully reduced our reliance on paid acquisition by accelerating organic and partnership-led growth.
- Embedded an authority-led organic strategy that improves Resi's visibility across both traditional search and AI-driven discovery, with measurable improvement in LLM citations.
- Improved marketing efficiency, lead quality and commercial performance through better use of customer insight and behavioural data.
- Built a clear feedback loop between customer behaviour data, sales insight and marketing decisions.
- Positioned Resi as the UK's most trusted and authoritative home extension brand.
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Why Join Resi?
Resi are a team of ~60 people based in Elephant & Castle. We have a hybrid work set up where we operate three days in the office (Monday, Tuesday and Thursday) and two days from home (Wednesday and Friday).
At Resi, you will have the opportunity to work differently, take control of, and really accelerate your career. Our success is all down to our wonderful people and their talent, and that's why we treat our employees with the same respect and care as our customers. We pride ourselves in not just aiming to be the best in the industry, but also the best place to work. Our collaborative, transparent and diverse culture, with a heavy focus on personal development, means that we don't just grow homes, we grow people too. We have an ideas-led innovation culture and we really care about creating a diverse and inclusive team, so we welcome people from all backgrounds with different perspectives, ideas and experiences to work with us. Because, at Resi, everyone has a voice, and we each know our part in shifting the needle.
We Are Offering…
- A competitive starting salary of £95,000 – £100,000 per annum
- Meaningful options
- Hybrid & flexi working
- Private health & dental insurance via Bupa
- 33 days of Annual Leave (25 days plus bank holidays)
- An additional day of Birthday Leave after a year of employment
- An additional two days of Peace of Mind leave after 3 years of employment
- Tiered annual leave (1 year per year of service) after 5 years of employment
- August Summer hours
- Work anywhere in the world for one week per year
- Free and confidential access to therapy & coaching
- Enhanced parental leave
- Regular company-wide socials organised by the Resi social committee, and paid for by Resi
- A lovely office with skyline views of London, plus wider Fora perks such as gym membership, unlimited access to the Fora office network across London, fresh fruit, snacks and refreshments.
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