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Head of Marketing — RaceWatch (Part-Time, Remote, Secondary Role)
About RaceWatch
RaceWatch is a UK and Irish horse racing intelligence platform built around one idea: form reading, done for you. Our engine reads every declared runner in Britain and Ireland daily and presents a clear, evidence-backed case for and against each horse — alongside GPS speed data, live market monitoring, and FormLines+, our system for tracking how the form of every race works out. We're a subscription product (£24.99/month) in our launch phase, with paying members, a growing content presence, and ambitions well beyond the consumer app: media partnerships, syndicates, ownership groups and yards, all built on the same engine. We think racing's next generation of fans will find the sport through data told well — and we intend to be the ones telling it.
The role
We're hiring an experienced racing marketing professional to lead all of RaceWatch's marketing and social media activity. This is a paid, remote, part-time position designed specifically as a secondary role — it is non-exclusive and built to fit around your existing full-time job in the industry. You keep your career; you run our brand on the side. Output matters, hours don't. You'll work directly with the founder, with real autonomy over strategy and content.
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What you'll own
Full responsibility for RaceWatch's online presence and growth:
- Social strategy and execution across X, Instagram, TikTok, Facebook and LinkedIn
- Content creation — daily posts, data-led threads, race-day coverage, big-meeting campaigns
- Analytics and reporting — what's growing, what's converting, what we do next
- Brand growth — follower and subscriber acquisition, influencer and partner outreach, community engagement
- Shaping the content calendar around the racing calendar: festivals, feature races, launch moments
You won't be starting cold: the platform generates genuinely distinctive material every day — engine ratings, speed figures, market moves, form lines — and your job is to turn that into the sharpest racing content feed in the game.
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Who this suits
Someone already working in racing — media, a bookmaker, a racecourse, a data or content business — who knows the sport's audience inside out and wants a serious second income doing what they're best at. You can write racing content that respects the reader's intelligence, you understand what performs on each platform, and you can back your decisions with numbers.
What we're looking for
- Proven marketing/social experience within horse racing or betting
- Strong racing knowledge — you can read a card and spot the story
- Demonstrable growth results on at least one platform
- Self-directed, reliable, comfortable working remotely with a founder
What we offer
Paid monthly retainer (discussed at interview), fully remote, flexible around your existing role, direct input into a fast-moving product at launch stage, and full creative ownership of a brand with real data behind it.
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