FGE NexantECA
Head of Marketing (Interim)
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THE ROLE:
This is a senior, hands-on marketing leadership role covering a planned maternity leave. You will take full ownership of the marketing function at a pivotal moment with the data delivery platform ‘Lumen’ evolution is under way, a website redesign is in delivery, and the team is actively building out its hiring and capacity. This is a hands-on leadership role, responsible for shaping strategy while ensuring strong execution across campaigns, content, and digital channels.
For the right person, this contract has genuine potential to become a permanent appointment.
Key Deliverables (First 3–6 Months)
- Clear lead generation strategy aligned to priority sectors
- Defined thought leadership roadmap and content plan
- Improved lead quality and conversion metrics
- Streamlined and focused marketing activity with measurable ROI
- Enhanced alignment between marketing and commercial teams
- Ensure the ongoing Website project delivery is timely and effective
Skills and Experience
- Proven experience in a Head of Marketing / Marketing Director role, ideally in professional services or advisory environments
- Demonstrated experience leading and delivering complex, cross-functional projects — such as website redesigns, platform launches, or rebrands — through external agencies and internal stakeholders.
- Strong track record of delivering high-quality B2B lead generation
- Experience building thought leadership platforms that drive commercial outcomes
- Commercially minded with deep understanding of sales alignment and pipeline generation
- Hands-on and delivery-focused, with the ability to operate at pace in an interim capacity
- Strong stakeholder management skills, particularly with senior leadership
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Profile
- Strategic but highly execution-focused
- Commercially astute and data-driven
- Able to bring structure, clarity, and momentum quickly
- Credible, confident, and collaborative leader
Key Responsibilities
1. Lead Generation & Revenue Impact
- Design and execute a targeted lead generation strategy focused on quality over volume
- Partner closely with Sales to align on ideal customer profiles, pipeline needs, and conversion
- Implement robust lead scoring, tracking, and attribution frameworks
- Drive measurable improvements in MQL - SQL conversion and pipeline contribution
- Own the marketing-influenced revenue target and the metrics that underpin it, working in close alignment with the Chief Revenue Officer.
2. Thought Leadership & Content Strategy
- Develop a thought leadership-driven marketing strategy aligned to core sectors and services
- Translate internal expertise into high-value content (insights, reports, webinars, events)
- Oversee the content calendar across owned and earned channels, including LinkedIn thought leadership and analyst commentary.
- Position the firm and its leaders as trusted industry authorities
- Ensure all marketing activity reinforces brand credibility and commercial relevance
3. Marketing Strategy & Delivery
- Conduct rapid assessment of current marketing effectiveness and identify gaps
- Refine and implement a clear, focused marketing plan aligned to business priorities
- Lead the marketing function day-to-day, maintaining programme momentum across campaigns, content, social, brand, and events.
- Serve as the senior marketing voice in leadership meetings, providing clear reporting on pipeline contribution, campaign performance, and strategic priorities.
- Ensure campaigns are highly targeted, data-led, and ROI-driven
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4. Team Leadership & Capability
- Lead and coach the marketing team, providing clarity, structure, and momentum
- Introduce best practices in planning, execution, and performance management
- Address capability gaps and stabilise/strengthen the function where needed
- Line-manage the existing London-based marketing team, providing clear direction, prioritisation support, and professional development.
- Maintain a collaborative, high-output team culture aligned with FGE NexantECA's values and pace.
5. Data, Insight & Performance
- Establish clear KPIs linked to revenue and pipeline outcomes
- Embed a culture of data-led decision making and continuous optimisation
- Provide regular, clear reporting to leadership on performance and impact
WHY US?
- Competitive salary
- Extensive range of employee benefits
- Hybrid working policy
- Fantastic career progression
NEXANTECA LIMITED (registered company number 03851671) is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, colour, religion or religious creed, age, sex, gender identity, sexual orientation, physical or mental disability, marital status, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
We reserve the right to establish your eligibility to work in the UK either via relevant working permits or proof of residency.
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