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Head of Marketing
We are seeking a talented and driven Head of Marketing to lead and own Fasanara's marketing function end-to-end. This is a senior individual contributor and strategic leadership role - you will be both the architect of our marketing strategy and the person who rolls up their sleeves to execute it.
You will define how Fasanara shows up in the market: shaping our narrative, owning our content engine, managing our digital presence, and ensuring that every touchpoint - from a thought leadership paper to a social media post - reflects the quality and conviction of what we do.
You will work closely with the investor relations and senior leadership teams to translate complex financial ideas into compelling, differentiated communication that resonates with institutional investors, family offices, and the broader Fintech ecosystem.
The ideal candidate brings deep experience in marketing within asset management or financial services, combines strategic vision with hands-on execution, and is excited about harnessing new technologies, including AI, to raise the bar on efficiency and output quality.
Responsibilities
Marketing Strategy & Brand
- Define and own Fasanara's marketing strategy, ensuring consistent positioning, messaging, and brand identity across all channels and audiences.
- Build and evolve the firm's narrative: articulating our differentiation in Fintech lending, private credit, and venture in a way that resonates with sophisticated institutional and private wealth audiences.
- Develop annual marketing plans aligned with fundraising cycles, product launches, and business development objectives.
- Act as the brand guardian across all internal and external communications.
Content & Thought Leadership
- Own the content calendar end-to-end: from ideation through to production and distribution across formats - white papers, market commentaries, investor letters, pitch decks, fact sheets, website copy, social media, and more.
- Write and edit high-quality investment content independently, collaborating with investment professionals to translate technical insights into accessible, compelling narratives.
- Develop and manage a consistent cadence of thought leadership that positions Fasanara as a leading voice in Fintech lending and digital asset space.
- Ensure all materials are accurate, on-brand, and compliant with regulatory requirements.
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Digital Presence & Channels
- Oversee and continuously improve Fasanara's digital footprint, including the website, LinkedIn, and other relevant platforms.
- Develop and execute channel-specific strategies to grow audience engagement and brand awareness among target investor segments.
- Manage email marketing, campaign analytics, and performance reporting - using data to iterate and improve.
Investor-Facing Materials
- Partner with the investor relations and business development teams to produce RFPs, DDQs, pitch decks, and bespoke investor presentations.
- Maintain and continuously improve content libraries, templates, and data rooms to ensure accuracy, accessibility, and consistency.
- Manage the end-to-end production of investor communications, including quarterly reports and fund updates.
AI, Technology & Innovation
- AI-native marketer: actively use AI tools (e.g. Claude, ChatGPT, Midjourney, Runway, etc.) to produce content, generate insights, automate workflows, and scale marketing output. Think in terms of systems, not just tasks.
- Design and implement AI-powered marketing workflows across content generation, visual production, distribution, and analytics - using technology not as support, but as a core driver of creativity, speed, and scale
- Champion the use of AI and emerging marketing technologies to enhance content production, workflow efficiency, and campaign effectiveness.
- Evaluate and implement tools (AI writing assistants, analytics platforms, CRM marketing integrations) that raise the quality and speed of marketing operations.
- Stay ahead of best practices in digital marketing, bringing new ideas to the team.
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Events & PR
- Coordinate Fasanara's participation in industry conferences, webinars, and proprietary events - managing logistics, materials, and follow-up communications.
- Support media relations and PR activity, including press releases, journalist outreach, and award submissions where relevant.
Requirements
- Proven marketing experience in asset management, private markets, or financial services.
- Strategic and hands-on, with strong writing, editing, and presentation skills.
- Strong grasp of digital marketing, SEO, and content distribution.
- Comfortable using AI tools to improve speed and output.
- Highly organised, collaborative, and able to manage multiple priorities.
- Self-starter who thrives in a fast-paced, entrepreneurial environment.
- Fintech, alternative lending, or private credit experience is a plus.
Benefits
- Bupa health & dental, Cycle to Work scheme, enhanced pension, and generous annual leave (25 days +).
- Enhanced parental leave, special leave allowances, and charity giving options.
- Competitive bonus scheme.
- Regular team events, legendary summer & Christmas parties, knowledge sharing sessions, and quarterly town halls.
- Team lunches, dinners, Friday drinks, team sport activities.
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