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Head of Marketing
Principal Marketing Lead – Enterprise B2B (SaaS/Tech Focus)
Location: Hybrid (London HQ + 3 remote days) Reporting: Directly to the CRO (Chief Revenue Officer)
BlueOptima is an engineering intelligence platform trusted by some of the world’s largest banks, insurers, and enterprises. We empower CTOs, CIOs, and engineering leaders to measure software engineering productivity, prove AI ROI, and reduce delivery risk—by providing the objective data they need to make strategic decisions.
Our mission to monetise the AI adoption conversation (so those critical stakeholders can finally prove ROIs) is the hottest topic in enterprise tech today. We’re building the commercial engine to reach this audience—and we need a hands-on marketing leader with the right mix of strategy, execution, and results.
About the Role
This is a senior, owner-level marketing role with full autonomy—no layers of approval. You’ll report directly to the CRO and account for marketing-sourced pipeline only, not vanity metrics like impressions or volume. We want a proven pipeline producer who thrives in a high-stakes, enterprise B2B space with long sales cycles (typically 5–8 months) and a focus on relationship-driven ABM (account-based marketing).
Unlike roles that rely on agencies or review decks, this position demands direct execution. You’ll own strategy, campaigns, paid media, content, and cross-functional alignment—creating a measurably impactful go-to-market motion.
Key Responsibilities
Pipeline Ownership & Reporting
- Set and drive weekly marketing-sourced pipeline targets, tracking against agreed KPIs.
- Report directly to the CRO with clear pipeline contributions, MQL-to-meeting conversion rates, and ROI from go-to-market spend.
Campaign Execution (Research-Driven & Content-Heavy)
- Lead four major annual campaigns, each with a full creative asset kit including:
- Landing pages
- Email nurture sequences
- SDR sequences (sales dev rep follow-up)
- Webinars (topic selection, production, and post-event follow-up)
- Supporting blog content
- Sales one-pagers
- Social media assets
- Ensure BlueOptima’s brand credibility aligns with buyer priorities (CTOs/CFOs, not product-led growth).
Paid Media & Account-Based Strategy
- Oversee LinkedIn ABM and paid search campaigns with decisive budget allocation based on conversion data, not assumptions.
- Drive targeted, account-based acquisition to generate pipeline at scale.
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Field Marketing & Executive Engagement
- Plan and deliver executive-level field marketing events focused on high-value accounts (FTSE 100, large enterprises).
- Ensure alignment with sales enablement, including AEs/SEMs, to sync messaging and processes.
Tech Stack & Data-Driven Execution
- Manage HubSpot operations, including:
- Lead scoring & attribution models
- UTM tagging & campaign tracking
- MQL routing & replacement workflows (in partnership with RevOps)
- Ensure marketing data aligns with sales workflows—no fragmented systems.
Content & Creative Leadership
- Partner with external creatives and a content manager to produce actionable, research-backed assets.
- Set content quality benchmarks—ensuring the brand’s messaging resonates with engineering leaders (e.g., DevOps, cybersecurity, AI tooling).
Brand Consistency
- Ensure BlueOptima positions itself as the definitive source for AI/engineering decision-makers in target industries (banks, insurers, large-scale enterprises).
Requirements
Who We’re Looking For
- 8+ years in B2B marketing, with substantial experience in enterprise SaaS (SMB or product-led growth isn’t enough).
- Proven track record of owning pipeline—delivering against targets with confidence.
- Knowledge of the difference between a vanity MQL and an actual revenue opportunity.
- HubSpot mastery—not just basic admin, but the ability to audit scoring models, lead routing, and attribution to improve conversions.
- Enterprise sales cycle expertise: Understands 5–8 month close windows and constructs campaigns accordingly.
- Strong branding & writing judgment—ability to elevate third-party content to BlueOptima’s refined research-backed positioning.
- Technical affinity: Experience with developer tooling, DevOps, or cybersecurity is a major plus (our ideal candidate speaks the language of CTOs/CIOs.).
- Hands-on leadership: This is not a senior hire who works through agencies/managers. You’ll set strategy, execute tactics, and rally cross-functional teams.
Who’s Not a Fit
- High-velocity SMB/product-led growth marketers: our motion (long sales cycles, ABM, relationship-driven) requires a more deliberate approach.
- Brand-first roles: Brand matters, but here’s your mandate—pipeline.
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What Success Looks Like (After 12 Months)
| Target | Impact |
|---|---|
| Marketing-sourced pipeline | Full attainment of agreed target |
| MQL→meeting conversion | Meaningful improvement (compared to baseline) |
| 4 major campaigns | Launched annually; each with clear pipeline contribution |
| Sales trust | The sales team actively relies on your execution to fuel early-stage pipeline |
Why Join BlueOptima?
We understand that engineering intelligence isn’t just about the tech—it’s about ** bandwidth, alignment, and awarding the work that needs to happen right now.**
Key Perks
- Location: Hybrid model (London HQ 3 days, 2 remote), plus 4x extra weeks/year for fully remote work.
- Work/life balance:
- 32 days annual holiday (UK’s generous minimum + bank holidays included)
- Up to 10 extra days available via annual leave policy (with approval).
- 9.6 hours workday max (type 1 hybrid model, as defined by MHR)
- 12 weeks paid maternity leave (UK benchmark) + paternity leave.
- Flexible benefits:
- Work from home (WFH) equipment allowance (no personal sacrifices).
- Pet-friendly office (no additional costs).
- Employer-sponsored learning to develop both personally and professionally
- Cycle2Work scheme for keeping active (under the government-backed scheme)
- Team socials and group building
Applications
Keep an eye on our LinkedIn or career page for updates on opportunities at BlueOptima—spots open quickly!
Join us to be on the leading edge of articulating the TCO of AI coding tools, and leading the way for enterprise decision-makers. The role demands urgency and excellence; we offer the creative freedom, data-driven tech stack, and team advantage to achieve both.
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