Head of Marketing - Media Solutions

Who We Are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity.

Scope of the Role

This is a strategic marketing leadership role for our Media Solutions business, covering our partnerships and advertising GTM. The role is responsible for defining the marketing strategy, value messaging, audience approach, and campaign direction that drive pipeline and revenue. It works in close partnership with central channel, creative, and marketing operations teams who translate strategy into plans, programmes and activation. The role ensures clear alignment with sales priorities, GTM strategies, and revenue goals.

What You’ll Be Doing

Brand stewardship and market positioning: Act as the senior steward of the Economist Enterprise: Media brand, ensuring our advertising, partnerships and branded content proposition is distinctive, credible and consistently expressed in owned channels and across the market. Marketing strategy and planning: Define the marketing strategy for Media Solutions, including target audiences, sector priorities, and the role of marketing across the revenue lifecycle. Ensure marketing is embedded in go-to-market planning and aligned to growth objectives. Campaign strategy and prioritisation: Design the campaign architecture, including audience segmentation, account prioritisation, messaging frameworks, and programme objectives. Provide clear briefs to central teams to develop integrated plans and assets. Value messaging: Define and maintain clear, differentiated value messaging frameworks of our products and services. Ensure consistent, compelling messaging across all client touchpoints and sectors. Creative direction and storytelling: Lead the creative direction for high-impact sales and marketing assets, including sizzle reels, client-facing decks, case studies and thought leadership campaigns. Client engagement: Ideate, curate and lead bespoke client experiences designed to entertain, inform and influence CMO-level clients and senior agency partners. Industry presence and external representation: Represent the advertising and media solutions business externally at industry events, client forums and partner engagements, acting as a confident voice for the brand, our audience and our commercial offering. Trade marketing and agency engagement: Develop a sophisticated trade marketing and agency communications and engagement strategy that strengthens reputation, builds relationships and establishes Economist Enterprise: Media Solutions as a premium partner for senior marketers. Commercial alignment and sales partnership: Work as a core partner to sales and product leadership, aligning marketing to account priorities, opportunity development, and client growth. Ensure campaigns support pipeline creation, deal progression, and retention. Cross-functional orchestration: Lead the strategic brief and delivery process with BU stakeholders and central marketing teams, setting priorities, success measures, and timelines, and ensuring programmes are executed in line with commercial goals. Audience and market insight: Develop a deep understanding of CMOs, brand leaders, media planners, and agency partners. Use research, data, and client engagement to inform strategy, positioning, and campaign direction. Stakeholder Management and Collaboration: Foster strong, collaborative relationships with the entire BU senior team, specifically with the Sales, Audience Insights and Product Management teams.