Genie AI
Head of Marketing & Mindshare
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Head of Marketing & Mindshare
Head of Marketing and Mindshare
Location: UK or US-based
We are searching for a visionary, hands-on marketer who can build and inspire a high-performing marketing team while shaping brand, category, and market presence for Genie AI—ensuring it becomes the definitive authority in legal AI. You will combine executive strategy with real-world execution as we redefine how companies interact with law.
About the Role
In this impactful Head of Marketing and Mindshare position, you’ll lead a small but mighty four-member team (brand, content, product marketing, and demand generation) while directly influencing strategy, launches, and market Narratives that drive Genie AI’s genetic moment.
Responsibilities
Strategic Leadership and Team Building
- Build and inspire a high-performing marketing team with ambition and clear purpose
- Align marketing, product, sales, and leadership across the company
- Foster ownership and adaptability as our high-growth economy constantly evolves
Key Areas of Ownership
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Lead comprehensive marketing strategy across:
- Brand positioning and messaging
- Product marketing & storytelling
- Demand generation (B2B focus)
- Mindshare (dominating industry conversations)
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Drive market awareness, reach, and advocacy among legal, procurement, ops, and AI audiences
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Shape Genie AI’s category in legal AI, contract automation, and legal operations through narratives, positioning, and pan-defining campaigns
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Public face of Genie AI:
- Engage through media, podcasts, events, webinars, and direct interchanges with customers and industry leaders
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Cultivate strategic relationships with: customers, influencers, partners, journalists, AI communities, and procurement & legal executive ecosystems
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Design creative, high-impact campaigns and marketing stunts that create buzz and reposition our influence
Execution and Ownership
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Roll up your sleeves—whether launching products, defining Initiatives, or speaking at conferences
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Influential content & storytelling that turns complex AI-driven product depths into compelling marketing narratives
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Scale strategic growth through execution:
- Channel distribution (content, social media, communities, influencers, PR, events)
- Data and measurement: Track brand awareness, mindshare growth, and share of voice
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Key Outcomes (First Six Months)
By [ britannique spelling conventions adjusted ] handover, we expect: ✔ A clear, ambitious team with operating rhythm and shared purpose ✔ Strenghtened marketing strategy aligning with growth goals ✔ Improved mindshare and brand recognition ✔ Launch of two–three high-impact initiatives (twice our usual cadence) ✔ Measurable impact on our KPIs:
- Awareness and influence growth
- Advocacy, organic referrals & word-of-mouth scale
- Reach & engagement in our owned/partner channels
- Industry speaking and partnerships starter
What You’ll Bring
Core Responsibilities & Skills
✅ Proven track record in scaling marketing teams (typically within high-growth SaaS or AI companies) ✅ Combination of hands-on execution and strategic leadership—able to balance account managers and á la carte assumptions 🔹 Hands-on vs. overviewing park bench roles—you’ll sink where the water is deepest!
✅ AI flair: proactively adopt modern AI tech to elevate productivity in work outputs 🔹 doesn’t mean you should write the algorithms—rather, use them strategically for scaling impact
✅ B2B credibility—particularly with legal, operations or procurement executives ✅ Industry-leading ability in:
- Building mindshare (defining categories and increasing advocacy)
- Cross-functional partnership & impact between marketing, product, sales & leadership
✅ Experienced communicator who can storyboard through ambiguity (since Genie can’t just Google “how to do it”)
Entrepreneurial Mindset
- Instinct and confidence in guesturing massive growth from A to Z with minimal starting assets
- Able to execute, learning by jumping headfirst, while leveraging a suite of trials and results
Interview Process
- Talks with our Head of Talent Acquisition Char
- Align holistic fit-for-role and skills assessment
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Take-home task (deep-dive into prior work samples)
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Technical & cultural interview
- With Rafiq Faruq [Co-Founder & CEO] & Oleksandr Sidenko [Creative Lead]
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Culture chat with key team peers (Oleksandr & Rosie taglines)
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Optional candidates above Lead – blind reference for smooth transition input
Apply Finely, and let’s craft a world of digital excellence!
Why It’s Worth Joining Us
Culture & Collaboration
We’re entrepreneur-backed, start-literate, iterate agile-scale, and trust team needs to chart our hiring identity forward.
Themes To Love (or grieve):
✔ Without blinkers: Dictates no rigid “how” on strategic marketing ❄️ Ambiguous goal posts: Company strategies are evolving constantly ✔ Feature shift velocity—what’s MVP today might reshape by semester’s end
👻 The good: ▪ Venture-grade wellbeing, equity mobility, trust-focused autonomy ▪ Paired with seated founders at the heart of our growth drama
Employees’ Perks
- Fully paid insurance (health, pensions, prescriptions… ugh, bureaucracy)
- 100% remote-work or contract-friendly flexibility
- £500 annual Learning & Development budget (books or escapes) *✈️ five days off to reignite**your skills!
- Unlimited holiday (Charge Wisely)
- ✅ Enriqueced parental leave sidebar + parental bonding hours
- Bit: one’s first officiator, future compensation tied to equity (commissional creativity shares)
- Director’s access top-tier tech (spanning your beautiful with sights!)
About Genie AI
- Recognition:
- **Forbes’s Top 29 AI:
- UK’s Sunday Times award Best place to Grow 2024
- Oxford & Imperial College London research partners (explainable AI research)
- Backed by venture greats (Google Ventures, Khosla Ventures)
- £750bn category
- **Forbes’s Top 29 AI:
- Impact numbers:
- 100K+ active companies currently using Genie
- £15,000 new cost savings on legal fees profiled on the buffer
- Philosophy: We flip the model—because no one should reach £0.8 contracts without a Genie
Darem comunitàia-equipped startup in your career? Apply and start channeling your law-restored aspirations into reality!
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