Robert Half
Head of Marketing Operations
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Head of Marketing Operations
Our Client, a growing Financial services business, based in Milton Keynes, is looking to hire a Head of Marketing Operations to join the business.
This is a full-time, permanent role that is fully office based (5x days) in Milton Keynes.
About the Role
We're looking for an experienced and commercially minded Head of Marketing Operations to lead and develop our day-to-day marketing function. This is an exciting opportunity for a strategic marketing leader who enjoys combining data-driven decision making with hands-on campaign delivery to drive business growth.
The Head of Marketing will take ownership of the integrated marketing plan, ensuring campaigns are effectively coordinated across multiple channels to maximise lead generation, improve marketing performance, and deliver measurable commercial results.
Working closely with senior stakeholders across the business and external partners, you'll continually optimise marketing activity, ensuring it aligns with wider business objectives and delivers an excellent return on investment.
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Head of Marketing Key Responsibilities:
- Develop and manage the annual marketing strategy, budget and campaign plan to generate high-quality sales leads.
- Oversee integrated marketing campaigns across digital and traditional channels.
- Manage the email marketing programme, including customer communications and sales support templates.
- Lead direct marketing initiatives and sector-specific campaigns.
- Manage paid digital advertising, including PPC and agency relationships.
- Oversee website performance, ensuring it remains an effective lead generation and campaign landing platform.
- Monitor campaign performance using analytics tools, providing regular reporting and actionable insights.
- Implement continuous testing and optimisation to improve campaign effectiveness.
- Work collaboratively with brand, sales and technology teams to deliver consistent customer experiences.
- Support the ongoing development of CRM and marketing systems.
- Lead, coach and develop the marketing team to achieve outstanding results.
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Ideal Head of Marketing Profile:
We're looking for someone who can combine strategic thinking with operational excellence and has a strong commercial mindset.
Essential Skills & Experience
- Significant experience within a B2B marketing environment
- Proven experience leading and developing marketing teams.
- Strong commercial awareness with a focus on lead generation and business growth.
- Experience managing integrated marketing campaigns across multiple channels.
- Excellent stakeholder management skills, with the ability to influence at senior level.
- Strong analytical skills with experience interpreting marketing data and performance metrics.
- Up-to-date knowledge of current marketing trends, technologies and best practice.
Benefits:
- Competitive salary
- Uncapped annual bonus scheme
- Opportunity to shape and lead the marketing function
- A collaborative and ambitious working environment
- Career progression within a growing business
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