Head of Marketing

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Job Description

What's in it for you?

As Head of Non-Retail Marketing, you will set and lead the marketing strategy for two of our most exciting and high-growth brands: Octopus Capital and Octopus Ventures. Spanning institutional asset management, real assets and venture capital, this is a rare opportunity to own marketing across two complementary but distinctly different brands — each with distinct audiences, distribution models, and deployment objectives.

You'll work at the intersection of investment, distribution and marketing, partnering closely with senior leaders to drive effective deployment, generate demand, and support fundraising and growth across sophisticated institutional investor, real estate operator & developer, and founder audiences. From defining the brand positioning and thought leadership approach to overseeing campaign delivery and content, you'll lead a team and own the end-to-end marketing function for both brands.

A core focus of the role is ensuring marketing activity directly supports distribution and capital deployment, aligning closely with fundraising priorities, product pipelines and investor demand.

This is a senior leadership role for someone who understands the nuance of marketing to institutional, real asset and founder audiences - and who can move between the long-form, relationship-led world of private markets & real assets, and the fast-paced, ecosystem-driven world of venture capital with equal confidence. We operate in a regulated environment, so the ability to deliver high-quality, compliant marketing activity is essential, but so is the ambition to do things differently.

What will you be doing?

• Own and lead the marketing strategy for Octopus Capital and Octopus Ventures, ensuring activity is tightly aligned to each brand's commercial objectives, fundraising priorities, deployment opportunities and growth plans.
• Define and evolve the brand positioning, narrative, and messaging for both brands — articulating clearly what makes each distinctive but complementary to its target audiences.
• Lead, develop, and grow a high-performing marketing team, fostering a culture of accountability, creativity, and commercial focus.
• Develop integrated marketing programmes across channels — including content, digital, events, and partnerships — tailored to institutional investors, real estate operators & developers, co-investors, and founders.
• Own and develop the thought leadership strategy for both brands, commissioning and producing high-quality research, insight, and content that builds credibility and drives engagement with key audiences.
• Oversee the digital presence of both brands — working with the central digital team on website performance, organic and paid search, social channels, and campaign analytics.
• Work in close partnership with investment teams, Partners, and senior stakeholders across both brands to translate complex investment strategies and portfolio stories into compelling marketing.
• Support fundraising and investor relations activity through the development of high-quality marketing materials, pitch support, and LP communications.
• Implement a rigorous approach to measurement across all marketing activity, using data and insight to demonstrate impact and continuously improve the programme.
• Manage marketing budgets across both brands, allocating resource effectively and demonstrating clear return on investment.
• Maintain oversight of the regulatory and compliance framework for all marketing output, ensuring activity meets financial promotion rules and the standards expected of both brands.
• Work in close partnership with Retail Marketing to ensure a joined-up, high-quality approach where audiences and channels overlap - maximising impact for the broader Octopus Investments brand.
• Provide clear, regular visibility of marketing plans and performance to senior stakeholders across both businesses.