Kara Healthcare
Head of Marketing
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Head of Marketing – Reframing Healthcare Care with Purpose
About Kara Healthcare
Kara Healthcare is a quality care provider delivering first-class dementia, nursing, residential, and respire care to residents. We champion choice, dignity, and independence—rooted in personalised care plans and 24-hour, compassionate support. Our portfolio spans short/long-term residential and person-centred nursing care, tailored to each individual’s needs.
Guided by our CEO, Nitesh Somani, we’re always growing—looking for aligned, confident leaders like yourself. Follow our LinkedIn to become part of this vision.
The Role: Head of Marketing
Location: Head Office – Leicestershire Reports to: Chief Executive Officer
Key Responsibilities
We’re seeking a dynamic, results-driven Head of Marketing to reinvent our presence in the healthcare sector, leveraging expert strategy and outreach. You’ll drive innovation, foster connections, and chart growth—rooted in data, creativity, and an unwavering focus on Care Homes, Occupancy, and Commissioning New Homes.
Collaborate to Explore Growth Opportunities
As an influential voice, you’ll:
- Partner with healthcare stakeholders (carers, CCGs, commissioners, and professionals) to expand our Care Home network.
- Identify scalable opportunities aligned with market demand, ensuring Kara’s brand evolves to trust, scalability, and resilience.
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Shape our Brand & Narrative
Develop and deploy widescale strategies that resonate:
- Align marketing to Kara Healthcare’s business objectives—strengthen visibility and market share.
- Elevate our brand identity, amplifying quality care and values across all channels.
Inspire the Marketing Team
Lead strategic thinking with a diverse team, cultivating creativity and high performance:
- Equip team members with tools for measurable success.
- Foster a culture driving innovation to refine first-class care communications.
- Shape events for professional development (training, workshops, education).
About You: The Ideal Suit
Experience
- 7+ years in marketing, with 3+ in healthcare leadership (ideally adult social care, dementia/nursing). MBA is a plus.
- A proven record of executing strategy—business growth pilot projects, CRM offboarding, market expansion, and stakeholder management.
- Unmatched expertise in public relations—proven networking in care domiciles or commissioning bodies (e.g., CCGs).
- Strategic acumen: regulatory compliance, brand positioning, and occupancy boasts in healthcare offering a guaranteed competitive angle.
- Digital skills: SEO, SEM, LinkedIn strategy, content collaboration, anditro-grade market analysis.
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Personality
- Agile, tenacious, and solution-oriented to transform stagnated areas and impact occupancy.
- Keen on deep-seated objective-setting and results-focused collaboration.
- Doggedly curious—passionate for latest care innovations, adaptive, and eager to lead transformation.
What We Offer
- Meaningful rewards: competitive salary, performance-based bonuses, flexible hours.
- Grow with intent: expansive benefits package (health, dental, pension); performance-critical salary commitments.
- Authentic collaboration: within a dynamic team, where healthy risk taking and experimentation are both encouraged and rewarding.
- ●ERA your professional portfolio: enhancing leadership depth in healthcare marketing. Join us to influence healthcare priorities.
Careers at Kara Healthcare
We are an equal opportunity employer. Please providing a detailed vision for Kara Healthcare, arrived by email at recruitment@karahealthcare.com.
Inspire a future where your closing candidate leverages strategy, ad-hoc analysis, and unrivalled energy to build and protect the destiny of Kara Healthcare: a benchmark brand in social care.
“Listen beyond measurable change, foster an audience, deliver with conviction.” (CEO Nitesh Somani’s words resonate for the visionary trailblazer.)
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
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