BlueOptima
Head of Marketing
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Head of Marketing
Chief Revenue Officer (Marketing Operations Lead) – Engineering Intelligence Platform
Company Description
BlueOptima is an engineering intelligence platform trusted by some of the world's largest banks, insurers, and enterprises. We empower CTOs, CIOs, and engineering leaders with objective data to:
- Measure software engineering productivity
- Prove AI ROI
- Reduce delivery risk
We’re at the heart of one of enterprise technology’s most critical conversations: organisations are adopting AI coding tools, but nobody can yet credibly demonstrate their value to boards. BlueOptima provides the answers—and we’re building the commercial engine to bring this message to decision-makers who need it.
Role Overview
Salary & Compensation:
- Base Salary: £80K–£90K
- Bonus: £10K (KPI-focused)
This is a senior, hands-on marketing leadership role reporting directly to the CRO. You will:
- Own the entire marketing function (strategy, budget, campaigns, and marketing-sourced pipeline accountability)
- Cut through bureaucratic layers, make fast decisions with full budget authority
- Lead a content team while partnering with sales, external creatives, and RevOps for cohesive execution
- Not a brand-first role—focussed exclusively on pipeline and revenue generation via qualified discovery meetings.
If you’re looking for agency coordination or decks review, this role isn’t for you. Strategy and execution are your remit.
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Key Responsibilities
Pipeline Ownership & Performance
- Own and report on marketing-sourced pipeline targets weekly to the CRO
- Align programs with enterprise deal cycles (5–8 months)
Strategic Campaign Execution
- Drive annual content-led campaigns built around our proprietary research, including:
- Full campaign asset kits (landing pages, email nurtures, SDR sequences, gated webinars, speed-pages, social)
- Paid channel management (LinkedIn ABM, search ads) with evidence-based budget allocation
- Lead the webinar program—from topic selection to tie-ins to SDR follow-ups
- Design and deliver field marketing and executive engagement programs
Operational Excellence
- HubSpot paradise: Optimise tracking, UTM structures, lead scoring, MQL routing in collaboration with RevOps
- Brief and manage external partners for creative and content assets
- Ensure brand consistency and credibility in buyer-facing spaces
Required Experience
Non-Negotiables
- 8+ years in B2B marketing, with a substantial SaaS enterprise focus
- Measured pipeline accountability: Ability to build and own a marketing-sourced pipeline number while filtering for real buying signals over marketing tactics
- HubSpot hero: Expertise to review lead scoring, attribution reports, and workflows at a strategic level (not just admin)
- Strong bpW writing and briefing skills—can Instincially recognise impactful
- Hot workflows campaigns rely on heavy cents, content, or tools would not from us but need clear judgment to ensure proof is delivered
- Deeper understanding of DevOps, developer tooling, cybersecurity, or key engineering products is a bonus (engineering buyers move faster)
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Danger Signs to Avoid
- High-velocity SME returns: This CTO/CEO-buyer motion is deliberate, account-based, and relationship-hydrogen (not transactional).
- Aromacy
What Success Will Look Like (Year 1)
- Pipeline target met via marketing efforts
- Improved MQL technology conversion (fewer noises, more moving needles)
- Four full-semester collected sales cycle contributions
- Sales team actively reliant on marketing’s go-to-year motion—no independent parts
Company Culture & Benefits
Environment:
- 3-days-in-office, 2-days-remote
- 32 holiday days (includes bank holidays)
- 12 weeks paid parental leave
- 4 flexiam workweeks for occasional remote from anywhere**
- Extra days through annual leave payment
- Wonder-lenin equipment calibration
- Pet-friendly office
- Accelerate projects scheme
- Encased Team Socials
Alignment:
- Decisions move fast—PAD Feet and filter down barriers!
- Ithu avoid stuff for collar skews
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