Lime Talent
Head of Marketing
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Head of Marketing
Location: Central London (2 days a week)
Salary: £70-90k + Benefits
The Company
We’re partnering with an ambitious and fast-growing consumer brand that is redefining the intersection of culture, community, food and lifestyle. Following a period of strong growth and national attention, the business is now looking to appoint a commercially minded and creatively driven Head of Marketing to lead the next phase of brand and customer expansion.
This is a senior leadership role for someone who can think strategically, execute brilliantly, and build a modern marketing function that drives both brand relevance and measurable growth.
The Role
You’ll own the overall marketing strategy across brand, digital, customer acquisition, partnerships, campaigns, CRM and content. Working closely with the founder and leadership team, you’ll help shape how the brand shows up in culture, grows its audience, launches new concepts, and deepens customer loyalty.
This role is ideal for someone who thrives in fast-moving environments, loves building brands people genuinely care about, and understands how to balance creativity with commercial performance.
Key Responsibilities
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- Develop and lead the overarching marketing and brand strategy
- Drive customer acquisition, retention and lifetime value across all channels
- Oversee campaign planning, execution and performance analysis
- Lead brand storytelling, partnerships, PR and cultural activations
- Manage digital marketing including paid social, CRM, influencer strategy and content
- Build and manage a high-performing internal marketing team and external agency relationships
- Identify new growth opportunities, audiences and revenue-driving initiatives
- Work cross-functionally with operations, commercial and creative teams
- Own marketing budgets, reporting and KPIs
- Support launches, events and expansion initiatives
About You
- Experience in marketing, with senior leadership experience in consumer, hospitality, lifestyle, food & beverage or experiential brands
- Strong strategic thinking combined with hands-on execution ability
- Proven experience scaling customer-facing brands
- Deep understanding of digital marketing, social, CRM and modern brand-building
- Commercially aware with strong analytical skills
- Excellent communication and leadership capabilities
- Comfortable operating in entrepreneurial, high-growth environments
- Passion for culture, hospitality, experiences and community-led brands
- Experience leading multi-site or multi-brand marketing
- Background in fast-growth start-ups or founder-led businesses
- Existing network across media, creators or brand partnerships
- Experience launching new venues, products or concepts
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What’s on Offer
- Opportunity to shape a category-defining consumer brand
- High-impact leadership role with direct founder collaboration
- Fast-paced, ambitious and creative environment
- Competitive salary + performance incentives
- Hybrid working and flexible culture
- Significant opportunity for long-term growth
Lime Talent is acting as an employment agency in relation to this vacancy.
Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com
By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies
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