Kind Patches
Head of Meta Performance
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Head of Meta Performance
Location: Flexible (Europe or US preferred)
Type: Full-time
About Kind Patches
Kind Patches is one of the fastest-growing wellness brands in the world.
- In just a few years, we've grown from an idea into the world's largest wellness patch brand, with millions of customers across the US, UK, Europe, Australia, and beyond.
Today you'll find us on our own websites, Amazon, TikTok Shop, and in some of the world's biggest retailers, including Target, Walmart, CVS, Superdrug, and Boots, with more major retail partnerships launching every year.
We're building a modern consumer brand across ecommerce, retail, creators, social media, and performance marketing. We move fast, test constantly, and back people who take ownership. The best ideas come from execution, not endless meetings.
Our team is ambitious, entrepreneurial, and genuinely enjoys building. Every week brings new product launches, new campaigns, new markets, and new challenges. If you're looking for a role where you can make a real impact and help shape the future of a global brand, we'd love to hear from you.
The Role: Meta Ads Owner
Own creative and performance on Meta for a brand with a flood of winning content
- You have scaled a DTC brand on Meta, and you know the buying is the easy part now, right? The real game is creative and funnel: reading the data and knowing exactly what a market needs to see. If you are stuck executing someone else's creative, or at a brand that cannot scale as fast as you can, this is your move.
Reasons to use Rodeo
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Kind Patches created its category and leads it. We spend real money on Meta every day, and our creator engine gives us a supply of winning content most brands would kill for. What we have never had is one person in-house who owns the channel. That changes with you.
What you will own
- Meta new-customer acquisition, end to end: budget, structure, testing, and the number.
- The creative strategy. You read the data and direct our in-house creative lead and creator pipeline on exactly what to make, per market.
- The funnel and CRO on our performance landing pages, so every creative you ship lands on a better page.
- Agencies you challenge and orchestrate, and new markets like Germany with locally relevant creative, building your team as you go.
What you bring (the one thing we are strict about)
- Elite Meta performance judgment. You have scaled a DTC Meta account at serious spend, and creative and funnel are your craft, not an afterthought. Business Manager, campaign structure, testing, kill logic, and attribution are second nature.
- A let-us-go attitude. You are hungry, you move fast, and people want to build with you.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Nice to have (not required, we teach it)
- Leading a creative team, orchestrating agencies, multi-market or localization experience, turning a creative pipeline into a system.
Where this leads
This is not a slice of a channel, it is the start of a ladder. Own Meta first. If the results are there, you take on adjacent channels on top (the rest of paid), build teams under you, and have other channel owners reporting to you as a multi-channel owner. The horizon from there is CMO as the brand scales.
Compensation
- Competitive base plus a performance bonus tied to your efficiency goals. Given the size of this budget, the role pays for itself on a single-digit efficiency gain, so we pay for the craft.
How we hire (fast, and built around real work, not buzzwords)
- Apply with a proof of work, not a cover letter: a DTC Meta account you scaled, with the before and after and the creative or funnel calls that drove it, or a short Loom breaking down a winning creative.
- A short call with our CEO to walk through it.
- A real, anonymized Kind Patches challenge, a few hours of your work, presented live to our CEO and the team you would build with.
- A short final conversation with the founders, and an offer. About a week, start to finish.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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