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Head of National On Trade
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Head of National On Trade
Head of National On-Trade : Global Spirits Brand
About the Role
An exciting opportunity to join this well-known and respected global spirits business with decades of experience and a long-standing presence in every back bar.
My client is seeking an exceptional Head of National On-Trade to spearhead the expansion of their iconic portfolio of premium and luxury spirits brands within the on-trade channel.
This pivotal leadership role is responsible for:
- Defining and executing the end-to-end on-trade strategy
- Driving sustainable brand growth
- Strengthening route-to-market partnerships
- Delivering best-in-class customer engagement
The successful candidate will:
- Lead a high-performing team
- Work cross-functionally to maximise distribution, visibility, sales rate, and new product launches
- Cover national accounts, managed groups, wholesalers, and the hospitality industry
Company Benefits
- Competitive package including bonus and car allowance
- Extended holiday package
- Product allowance and healthcare coverage
- Opportunity for career development and sector growth
- Early finishes, well-stocked office, and company trips
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Responsibilities
Strategic Leadership & Growth
- Develop and implement on-trade strategy to drive growth, market share, and profitability
- Lead annual commercial plans with emphasis on revenue, volume, distribution, and sales targets
- Own and optimise route-to-market strategy, fostering strong partnerships with national accounts
- Align and manage strategic relationships with NTO accounts, managed groups, hotel groups, and operators
Sales & Development
- Secure and expand listings, menu placements, pouring rights, and commercial agreements to enhance visibility
- Partner with Marketing and Brand teams to create best-in-class activation programs
- Lead new product launches (NPD) across the on-trade channel
- Identify market trends, opportunities, and competitive insights
Performance & Financial Management
- Handle channel budgets, forecasting, and investment plans while ensuring profitability
- Monitor and optimise KPIs (distribution, sales rates, customer performance)
Team Leadership & Culture
- Coach and develop a high-performing sales team
- Promote a culture of accountability, collaboration, and continuous improvement
- Act as the senior on-trade leader, influencing cross-functional decision-making and championing excellence
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Requirements
Key Qualifications
- Minimum of 10 years’ experience in a senior sales role within the drinks industry
- Must be available in the London office for 10 days per month
- Proven track record of sales strategies that drive significant revenue growth
- Exceptional leadership, team management, and motivational skills
- Outstanding communication, negotiation, and relationship-building abilities
- Strong analytical, problem-solving, and data-driven decision-making skills
- Willingness to regularly travel to meet clients, distributors, and team members across the UK
For discussions or CVs, please contact Mark at COREcruitment.
(Access hundreds of hospitality, retail, and commercial roles via core_recruitment.)
COREcruitment specialises in Hospitality, Catering, Leisure, Retail, Facility Management, Property, and Construction sectors.
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