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Head of Paid Media
Fresha – Head of Performance Marketing
The AI-powered OS for beauty, wellness and self-care
About Fresha
Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.
Trusted by millions of consumers and businesses worldwide, Fresha is used by:
- 140,000+ businesses
- 450,000+ stylists and professionals worldwide
- Processes over 1 billion appointments to date
The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows:
- Consumers to discover, book and pay for beauty and wellness appointments via its marketplace
- Businesses and professionals to manage their entire operations through an all-in-one platform for:
- Appointment bookings
- Point-of-sale
- Customer records management
- Marketing automation
- Loyalty programs
- Beauty products inventory
- Team management
The consumer marketplace unlocks revenue potential for partner businesses by leveraging online bookings and automated marketing across:
- Mobile apps
- Advanced integrations with major tech brands, including Instagram, Facebook and Google
Role Overview
Fresha is the world’s leading marketplace for beauty and wellness, and we're on an exciting growth journey. With performance marketing now fully in-house, we’re hiring an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.
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You’ll own our paid search and paid social strategy, managing a growing in-house team to deliver scalable, data-driven growth. Collaborating with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value (LTV) across key markets.
What You Will Be Doing
- Lead and scale Fresha’s global performance marketing strategy across:
- Paid Search (Google, YouTube, Bing)
- Paid Social (Meta, TikTok, Snapchat, Pinterest)
- Manage and develop the in-house team to deliver against acquisition and ROI targets for B2B and B2C campaigns
- Forecast and optimise budgets across regions and channels to drive efficiency and growth
- Partner with Data and Analytics teams to build dashboards and monitor:
- CAC (Customer Acquisition Cost)
- LTV (Lifetime Value)
- ROAS (Return on Ad Spend)
- Drive continual optimisation
- Collaborate with Design and Influencer Marketing teams to create impactful creative and campaigns
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions
- Identify new growth opportunities across:
- Platforms
- Geographies
- Audience segments
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What We Are Looking For
Experience & Skill Requirements
- 7-8 years’ experience in performance marketing with strong hands-on expertise in:
- Paid search
- Paid social
- Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C)
- Strong analytical and reporting skills, experience with:
- Google Analytics
- Google Tag Manager
- Ability to lead teams and collaborate cross-functionally
- Confident communicator able to present insights to C-suite stakeholders
- Creative, proactive, and motivated by impact
Inclusive Workforce
At Fresha, we foster a culture where individuals of all backgrounds feel comfortable, included, and empowered to contribute.
Commitments:
- Fair consideration for all applicants
- No discrimination based on factors including:
- Race, colour, religion
- Sex, sexual orientation, age
- Marital status, gender identity
- National origin, disability
- Any other legally protected characteristics
Accessibility Support:
If you have accessibility requirements (e.g., during interviews or post-joining), please inform us so we can provide support.
Note: We may use AI tools to assist parts of the hiring process (e.g., reviewing applications or analysing responses). Final decisions remain with human reviewers.
For data processing queries, contact the team.
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