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Head of Paid Acquisition (Meta Specialist) – Remote Full-Time (Independent Contractor)
About Huzzle
At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries. Unlike an outsourcing agency, we place you directly with a client, where you’re hired as a valued in-house team member.
About the Client
Our client is a results-driven growth marketing partner, specialising in the Direct-to-Consumer (DTC) and e-commerce sectors. With a proven track record of scaling over 150 brands and managing half a billion dollars in revenue, they provide full-stack services across:
- Ads (Meta, Google, TikTok)
- Email marketing
- Conversion Rate Optimisation (CRO)
- Customer retention
They pride themselves on proactive execution, deep industry expertise, and AI-driven infrastructure to deliver lean, profitable growth. Unlike generic solutions, they build custom, data-backed strategies tailored to each brand’s unique customer lifecycle and inventory needs.
The team operates with a high-performance, collaborative culture, prioritising transparency, accountability, and scalable impact. As a fast-growing scale-up, they act as an integrated extension of their clients’ teams, focusing on high-impact execution and measurable revenue growth.You’ll thrive in a fast-paced, innovative environment where data-driven insights and creative problem-solving drive every campaign.
Role Overview
As the Head of Paid Acquisition, you’ll be the primary driver of profitable growth across a portfolio of brands. This high-impact leadership role demands mastery of Meta Paid Media to:
- Lower acquisition costs
- Increase scaling efficiency
- Build creative testing systems for predictable revenue growth
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You’ll bridge media buying and creative strategy, working closely with the CEO and Director of Operations to transform paid social into a revenue powerhouse. If you’re a performance-obsessed strategist who thrives on high ownership, scaling high-spend accounts, and owning the end-to-end funnel, this role is for you.
Key Responsibilities
Strategic Leadership & Execution
- Own and execute end-to-end Meta paid acquisition strategy, from campaign setup to aggressive scaling.
- Lead creative strategy, including:
- Developing briefs for designers
- Direct-response feedback on hooks, angles, and messaging
- Performance analysis of campaigns
- Daily account monitoring, adjusting budgets and structures to maximise efficiency.
System Building & Scaling
- Develop scalable systems for:
- Creative testing
- Performance reporting
- Conversion funnel optimisation
- Construct high-converting landing pages, advertorials, and PDPs that align with active campaigns.
Data-Driven Performance & Metrics
- Track and report on critical KPIs:
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Marginal Efficiency Ratio (MER)
- Click-Through Rates (CTR) and Conversion Rates (CVR)
- Provide actionable insights to leadership for long-term strategy.
Competitive & Strategic Growth
- Conduct competitor research and lead client strategy calls to ensure brand stability and growth.
- Collaborate with video editing and design teams to increase testing velocity and identify high-performing creative assets.
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Leadership & Communication
- Mentor junior team members (where applicable) and scale media buying expertise.
- Lead client audits and internal strategy sessions.
Requirements
Essential:
✅ 5+ years of performance marketing experience, with a deep specialisation in Meta Ads Manager. ✅ Proven track record of scaling high-spend accounts (3-digit+ monthly budgets) in e-commerce or DTC. ✅ Mastery of direct-response metrics (CAC, ROAS, MER, LTV) and attribution tools (Triple Whale, Northbeam, Hyros). ✅ Advanced creative strategy skills, including ability to write high-converting ad copy. ✅ Proven AI literacy, with ability to leverage emerging tools for efficiency gains. ✅ Analytical mindset with agile decision-making to solve funnel bottlenecks. ✅ Performance-driven personality—self-motivated, owner-leader mentality, and compensation aligned to KPIs. ✅ Availability during core business hours (up to 4 PM EST).
Nice-to-Haves:
🔹 Meta Blueprint Certification. 🔹 Experience in an agency or multi-brand environment. 🔹 Knowledge of CRO and advanced landing page optimisation. 🔹 Previous mentoring or team leadership in media buying. 🔹 Background in UGC (User-Generated Content) sourcing/management.
Perks & Benefits
💻 Fully Remote – Work from anywhere with access to international teams. 🤝 Peer Community – Connect with high-performing professionals in our network. 🧭 Ongoing Support – Receive guidance from Huzzle pre-and post-placement. 💰 Tailored Compensation – Customised salary + bonus structures based on your goals and client needs.
Ready to grow with a leading e-commerce DTC specialist? Apply today!
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