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Head of Paid Media
About the Job
At Huzzle, we specialise in connecting exceptional talents with top opportunities across the UK, US, Canada, Europe, and Australia. Our clients range from startups and digital agencies to tech platforms, but we place candidates directly with clients—not as contractors, but as in-house team members.
Role Type
Full-time | Engagement: Independent Contractor
About the Company
Our client is a direct-to-consumer (DTC) and e-commerce growth marketing partner, with a proven ability to scale over 150 brands and help manage half a billion dollars in revenue. The team operates as a full-stack agency, covering ads, email marketing, conversion rate optimisation (CRO), and customer retention.
Key differentiators:
- Proactive leadership: Operates beyond generic solutions, focusing on AI-driven infrastructure and data-backed custom strategies.
- Performance culture: Their team works as a seamless extension of client teams, prioritising high-impact execution, transparency, and accountability.
- Fast-growing scale-up: Structure is collaborative, with a focus on actionable insights and creative problem-solving.
This role is ideal for focused, analytical, and ownership-driven professionals who thrive in a competitive, results-oriented environment where data-driven decision-making shapes success.
Job Summary
As Head of Paid Acquisition, you’ll drive profitable growth for multiple brands by mastering Meta Paid Media. This B2B leadership role requires a deep technical and strategic skillset in lowering acquisition costs, optimising scaling efficiency, and building systematic creative testing pipelines.
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You will:
- Wear the CEO/CRO hat—bridging between media buying and creative strategy for enterprise-level accounts.
- Move from performance metrics-driven KPIs to forecastable, sustainable growth at scale.
- Benefit from an entrepreneurial culture that rewards innovation and ROC (Return on Content).
If you’re a results-driven leader who craves high accountability and a high-stakes, rewarding environment—this is your role.
Key Responsibilities
Strategy & Execution
- Own and execute full Meta paid acquisition strategy—from campaign setup to advanced optimisation and aggressive scaling in high-growth markets.
- Lead creative strategy, crafting high-converting ad hooks, angles, and messaging, providing real-time feedback to designers.
- Build scalable systems for creative testing, performance reporting, and conversion funnel optimisation.
- Develop high-converting ad creatives, advertorials, and product detail pages (PDPs); ensure visual + messaging alignment with ongoing campaigns.
- Daily performance scrutinisation: Adjust budgets, optimise campaign structures, and maintain peak efficiency across large, geographically dispersed audiences.
Analytics & Accountability
- Track and report critical metrics (CAC, CPA, ROAS, MER, CVR), presenting actionable insights to leadership.
- Conduct competitor research and audit sessions to assure long-term brand stability.
Collaboration
- Work alongside video production and design teams to increase creative testing velocity and uncover winning variations.
Requirements
Essential
- 5+ years in high-performing paid media marketing, with a deep focus on Meta Ads Manager.
- Proven experience managing, optimising, and scaling $500K+ monthly spends in e-commerce/DTC platforms.
- Full mastery of direct-response metrics (CAC, ROAS, MER, LTV) and attribution platforms (e.g. Triple Whale, Northbeam, Hyros).
- Deep creative copywriting expertise and ability to craft high-converting ad campaigns.
- AI-first mindset with experience leveraging AI for media strategy, creative iteration, and operational scalability.
- Analytical decision-maker with a hustle mentality—owned previous leads in creative, account, or client-carrying roles.
- Performance-driven—prefers environments where compensation is highly tied to measurable results.
- Strong communication skills—flush to client strategy meetings and team audits.
- Availability: Willing to engage during standard US business hours, up to 4 PM EST.
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Nice-to-Haves
- Meta Blueprint Certification (validated best practices).
- Agency or multi-brand portfolio experience—leading diverse partner accounts.
- CRO/advanced landing page expertise, with experience translating conversions.
- History of mentoring junior media buyers or leading a team.
- Background in UGC and influencer sourcing.
Benefits
- 💻 Fully Remote: Location flexibility—join international teams on your terms.
- 🤝 Prestige & Community: Collaborate with top-tier marketers on high-impact projects.
- 🧭 Support: Exclusive placement and transition guidance from Huzzle.
- 💰 Tailored Compensation: Match our role to your goals and lifestyle—negotiable rates based on skills.
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Jessica, London
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