Somerce®
Head of Paid Media
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About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy.
Paid media on TikTok is a different discipline—it sits at the intersection of performance marketing, creative strategy and e-commerce trading. As Head of Paid, you will own this function entirely: building the strategy, running the accounts and leading a team that consistently turns ad spend into measurable GMV growth for our clients.
Our clients include: P.Louise, Unilever, Free Soul & L'Oréal.
What You'll Do
Paid Media Strategy & Ownership
- Own paid media strategy across Somerce's client portfolio on TikTok and connected channels.
- Define how paid media is used to accelerate GMV—not just drive traffic, but drive commercial outcomes.
- Build scalable paid frameworks that integrate with trading strategy, affiliate activity, and live commerce.
- Stay ahead of TikTok’s ad product developments, algorithm changes, and platform best practices.
- Set the internal standard for how paid campaigns are planned, executed, and reported.
Campaign Planning & Execution
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Lead end-to-end campaign management across TikTok Ads, including:
- TikTok Shop Ads across all formats.
- Retargeting and audience strategy.
- Live commerce ad amplification.
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Plan budgets, bid strategies, and campaign structures to maximise ROAS and return on ad spend.
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Align paid activity tightly to trading calendars, promotional moments, and product launches.
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Work closely with the content team to ensure creative assets are built for paid performance.
Creative & Audience Strategy
- Lead creative strategy for paid marketing—knowing what hooks, formats, and messages convert on TikTok.
- Build structured testing frameworks across creative, audiences, and placements.
- Translate performance data into clear creative briefs for the content team.
- Identify winning creative quickly and scale it; cut what isn’t working without hesitation.
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Performance & Reporting
- Own ROAS, CPA, CPM, and GMV targets across your portfolio of client accounts.
- Monitor campaign performance daily and make real-time optimisation decisions.
- Lead paid performance reviews with clients—backed by clear data and forward-looking recommendations.
- Forecast paid media contribution to GMV and flag variances early.
- Use attribution data intelligently, accounting for TikTok's role across the full funnel.
Team Leadership
- Build and lead a team of Paid Media Managers and Executives.
- Set clear standards for campaign quality, pacing, and reporting.
- Develop team skills in strategy, execution, and client communication.
- Review client-facing work before it goes out—ownership sits with you.
How You'll Work
In an environment defined by speed, accountability, and performance, you’ll thrive if you’re:
- Comfortable with fast thinking and high ownership.
- Across the numbers, platform updates, and client needs.
- Fully committed to paid performance and strategic impact.
Requirements
Essential
✔ Proven experience owning paid media strategy and execution at a senior level. ✔ Strong hands-on knowledge of TikTok Ads Manager and TikTok Shop ad products. ✔ Track record of delivering ROAS and GMV targets (not just traffic metrics). ✔ Deep understanding of creative performance on TikTok—what works, why it works, and how to refine it. ✔ Comfortable managing significant media budgets across multiple client accounts. ✔ Experience managing and developing a paid media team. ✔ Highly data-literate—proficient in dashboards and analytical decision-making.
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Desirable
🔹 Experience at a social commerce or performance agency. 🔹 Background in beauty, fashion, lifestyle, or FMCG paid media. 🔹 Familiarity with TikTok Shop-specific ad formats (e.g., GMV Max, VSA). 🔹 Experience integrating paid strategy with affiliate, live commerce, or organic content.
Benefits
Core Benefits
- Competitive salary (benchmarked to experience and commercial impact).
- Performance-related bonus tied to progress and results.
- 28 days holiday plus bank holidays.
- Hybrid work with offices in London and Manchester.
- Flexible working hours—focused on output, not presence.
Growth & Career Development
- Lead paid media at one of the UK’s top TikTok Shop agencies.
- Regular performance reviews centred on development and impact.
- Direct exposure to high-growth brands across the UK, US, and EU.
- Opportunity to shape how paid media integrates across Somerce’s offerings, scaling with us.
Financial & Lifestyle Perks
- Company pension scheme.
- Monthly wellness allowance (gym memberships, fitness subscriptions, mental wellbeing, etc.).
- Team socials and events throughout the year.
- Staff discounts across Somerce’s brands and partners.
Work Environment
- A fast-paced, high-ownership culture with accountability for results.
- Minimal bureaucracy—you focus on doing things well.
- Surrounded by people who prioritise performance, creativity, and excellence.
- A culture of success shared with clients—ours is a company committed to wins.
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