Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Head of Paid Media
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Head of Paid Media
Location: London (Hybrid)
Salary: Up to £75,000 + Benefits
About Us
We're a performance-driven digital agency with an entrepreneurial mindset. Alongside partnering with ambitious brands to deliver exceptional digital marketing results, we also own and operate a portfolio of successful D2C ecommerce brands. This unique combination means we're constantly testing, learning and applying real-world insights to everything we do.
As we continue to grow, we're looking for a commercially focused Head of Paid Media to lead our paid acquisition offering across both agency clients and our own ecommerce brands.
The Role
As Head of Paid Media, you'll take ownership of our paid media function, leading strategy, performance and innovation across PPC and Paid Social.
You'll oversee campaigns across multiple sectors, manage significant media budgets and work closely with senior leadership to drive measurable business growth. This is a hands-on leadership role where you'll balance strategic thinking with platform expertise, while mentoring and developing a growing team.
Key Responsibilities
Paid Media Strategy
- Own the paid media strategy across all client accounts and in-house ecommerce brands.
- Develop integrated acquisition strategies across Google Ads, Meta and other paid channels.
- Ensure campaigns are commercially focused, delivering measurable improvements in revenue, profitability and customer acquisition.
- Identify new growth opportunities through testing, automation and emerging platforms.
PPC
- Lead the strategy and optimisation of Google Ads campaigns across:
- Search
- Shopping
- Performance Max
- Display
- YouTube
- Oversee bidding strategies, account structures, audience segmentation and product feed optimisation.
- Continuously improve campaign efficiency through testing and performance analysis.
Paid Social
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- Own Paid Social strategy across Meta, with experience extending into platforms such as TikTok, Pinterest and LinkedIn where appropriate.
- Build full-funnel acquisition and remarketing campaigns.
- Work alongside creative teams to develop high-performing advertising assets.
- Drive continuous creative testing to improve engagement and conversion performance.
D2C Ecommerce Growth
- Lead paid acquisition for our owned ecommerce brands.
- Collaborate with ecommerce, CRM and creative teams to maximise online revenue and customer lifetime value.
- Support product launches, promotional campaigns and seasonal trading plans.
- Optimise acquisition strategies around key ecommerce metrics including ROAS, MER, CAC and LTV.
Client Leadership
- Act as the senior paid media lead across a portfolio of agency clients.
- Build trusted relationships with stakeholders through clear communication and commercially focused recommendations.
- Present campaign performance, strategic plans and growth opportunities with confidence.
- Ensure client campaigns consistently meet or exceed agreed objectives.
Analytics & Performance
- Own performance reporting across Google Analytics 4, Looker Studio and platform reporting tools.
- Analyse attribution, conversion data and customer behaviour to identify opportunities for growth.
- Translate data into actionable insights that support business decisions.
- Champion best practice in tracking, measurement and reporting.
Team Leadership
- Lead, mentor and develop the Paid Media team.
- Foster a culture of continuous learning, collaboration and accountability.
- Improve internal processes, campaign workflows and quality standards.
- Work closely with SEO, Creative, CRM and Client Services teams to deliver integrated digital strategies.
- Support new business pitches and contribute to the continued growth of the agency.
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About You
You'll bring:
- 5+ years' experience managing PPC and Paid Social campaigns.
- Experience leading paid media strategy within an agency or ecommerce environment.
- Strong expertise across Google Ads and Meta Ads Manager.
- A proven track record of managing significant advertising budgets and delivering commercial growth.
- Hands-on experience with D2C ecommerce brands.
- Strong analytical skills with experience using Google Analytics 4, Looker Studio and reporting platforms.
- Excellent communication and presentation skills.
- Experience managing, mentoring and developing team members.
- A commercial mindset with the ability to balance strategic thinking and day-to-day execution.
Desirable
- Experience with Microsoft Ads, TikTok Ads and Pinterest Ads.
- Knowledge of Shopify and ecommerce ecosystems.
- Experience using attribution and reporting platforms such as Triple Whale or Northbeam.
- Google Ads and Meta certifications.
- Experience working across international markets.
What We Offer
- Salary up to £75,000.
- Hybrid working from our London office.
- Opportunity to shape the future of a growing paid media function.
- The chance to work across both agency clients and owned ecommerce brands.
- Career progression within an ambitious and fast-growing business.
- Ongoing training and professional development.
- A collaborative, entrepreneurial culture where ideas are encouraged and performance is recognised.
Why Join Us?
This is an opportunity to lead paid media in a business that lives and breathes performance marketing.
You'll have the chance to influence strategy across a diverse client portfolio while helping scale our own D2C brands, giving you a unique blend of agency variety and in-house commercial ownership. If you're passionate about paid media, ecommerce and delivering measurable growth, we'd love to hear from you.
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