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Head of Paid Media (London)
[Head of Performance Marketing]
About Fresha
Fresha is the AI-powered operating system for the global beauty, wellness, and self-care industry, connecting and powering businesses such as salons, barbers, spas, medspas, fitness studios, and health practices.
Trusted by millions of consumers and businesses worldwide, Fresha serves:
- 140,000+ businesses
- 450,000+ stylists and professionals Processing over 1 billion appointments to date.
Headquartered in London, United Kingdom, Fresha operates across 15 global offices, spanning North America, EMEA, and APAC.
Our Offering
Fresha allows consumers to discover, book, and pay for beauty and wellness appointments through its marketplace.
For businesses and professionals, our all-in-one platform provides:
- Intuitive business software
- Financial technology solutions
- Appointment bookings
- Point-of-sale integration
- Customer records management
- Marketing automation
- Loyalty programs
- Beauty products inventory management
- Team management
The consumer marketplace drive revenue potential by leveraging: ✔ Online bookings ✔ Automated marketing via mobile apps ✔ Advanced integrations with Instagram, Facebook, and Google
Role Overview
Fresha is the world’s leading marketplace for beauty and wellness, and we are on an exciting growth journey.
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With performance marketing now in-house, we are seeking a Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.
Your role will include:
- Ownership of the paid search and paid social strategy
- Scaling an in-house team to drive scalable, data-driven growth
- Cross-functional collaboration with Marketing, Data, Design, and Commercial teams
- Optimising spend, creative, and funnel performance to maximise ROI and lifetime value (LTV)
Key Responsibilities
Performance Marketing Leadership
- Lead and scale global performance marketing strategy across:
- Paid Search: Google, YouTube, Bing
- Paid Social: Meta, TikTok, Snapchat, Pinterest
- Manage an in-house team to deliver acquisition and ROI targets for B2B and B2C campaigns
- Forecast and optimise budgets to maximise efficiency and growth
- Identify new growth opportunities across:
- Platforms
- Geographies
- Audience segments
Data-driven Insights & Reporting
- Partner with Data and Analytics teams to:
- Build dashboards
- Monitor Customer Acquisition Cost (CAC), LTV, and Return on Ad Spend (ROAS)
- Drive continuous optimisation
- Present performance insights to senior stakeholders and shape strategy
Creative & Cross-functional Collaboration
- Work closely with Design and Influencer Marketing teams to develop high-impact campaigns
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What We Are Looking For
Essential Criteria
- 7–8 years’ experience in performance marketing
- Strong hands-on expertise in:
- Paid search (Google Ads, YouTube Ads, Bing Ads)
- Paid social (Meta Ads, TikTok Ads, Pinterest Ads, Snapchat)
- Proven success running large-scale campaigns in fast-paced, data-driven environments (B2B OR B2C)
- Advanced analytical skills, including:
- Google Analytics
- Google Tag Manager
- Experience leading teams and collaborating acros multiple functions
- Ability to confidently communicate with C-suite stakeholders
- Creative, proactive, and self-motivated with a results-driven mindset
Inclusive Workforce
At Fresha, we foster a culture where everyone feels valued and empowered to contribute.
Our Commitments
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Fair consideration for all applicants regardless of:
- Race
- Colour
- Religion
- Sex/gender identity
- Sexual orientation
- Age/marital status
- National origin
- Disability
- Any other legally protected characteristic
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If you require accessibility accommodations during the hiring process or beyond, please inform us.
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AI may support parts of the hiring process (e.g., resume analysis), but all decisions are made by humans. For data privacy inquiries, contact us directly.
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