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Head of Paid Media
Senior Meta Performance Marketing Manager
Role Type: Full-time | Engagement: Independent Contractor
About Huzzle
At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients—startups, digital agencies, and tech platforms—don’t outsource talent; we place you in-house as part of their team.
About the Company Our client is a rapidly growing performance marketing agency. They partner with direct-to-consumer (D2C) brands to scale revenue through data-driven paid acquisition. Their world-class expertise in creative execution, media buying, and conversion optimization delivers measurable growth, customer acquisition, and profitability.
They seek a senior Meta Performance Marketing Manager to:
- Own paid acquisition strategy
- Lead creative testing initiatives
- Drive profitable growth across multiple client accounts
Job Summary
We’re looking for a strategic, analytical, and results-driven Meta Performance Marketing Manager with experience managing high-spend Meta advertising campaigns. This isn’t just media buying—you’ll shape acquisition strategy, creative direction, testing frameworks, reporting, and scaling systems that directly influence client growth.
Key Responsibilities:
Paid Acquisition & Media Buying
- Own Meta paid acquisition strategy across multi-account portfolios.
- Build, launch, optimize, and scale Meta campaigns.
- Manage campaign budgets with ROAS-driven spend allocation.
- Monitor daily KPIs, identify optimizations, and refine test frameworks.
- Scale high-performing campaigns while improving profitability.
- Conduct competitor research to uncover market gaps.
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Creative Strategy
- Lead performance-based creative strategy.
- Audit and refine creatives using data insights.
- Develop creative testing roadmaps with structured experimentations.
- Write high-converting copy and craft data-backed offers.
- Provide detailed creative briefs for designers/editors.
- Collaborate with UGC/creator collaboration when needed.
Landing Pages & Conversion Optimization
- Design and develop high-converting pages (landing pages, advertorials, product detail pages).
- Audit funnel performance and pinpoint conversion bottlenecks.
- Recommend strategic improvements in Customer Journey Optimization (CJO).
- Support CRO initiatives to boost acquisition efficiency.
Reporting & Analysis
- Track and analyze core metrics:
- CAC (Customer Acquisition Cost)
- CPA (Cost Per Acquisition)
- ROAS (Return on Ad Spend)
- MER (Marketing Efficiency Ratio)
- CTR (Click-Through Rate), CPC (Cost Per Click/CMP, CVR (Conversion Rate)
- Generate clear, actionable reports and recommendations.
- Present strategic insights in client strategy meetings.
- Build repeatable reporting systems for agility.
Leadership & Strategy
- Develop scalable media “playbooks” and SOPs.
- Lead product launches, campaigns, and integrated media planning.
- Conduct audits to uncover account growth opportunities.
- Mentor junior team members where possible.
- Uphold excellence in execution, planning, and performance.
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Requirements
Core Qualifications
- 5+ years in paid media or performance marketing.
- Deep Meta Ads experience:
- Expertise in Meta Ads Manager.
- Scaling accounts with high spend.
- ** track record of growing D2C/eCommerce brands**.
- Strong analytical skills with proficiency in Google Sheets/Excel.
- Attribution mastery (Triple Whale, Northbeam, Hyros, or similar).
- Creative-driven performance expert with structured testing frameworks.
- Conversion Rate Optimization (CRO) knowledge for landing pages/funnels.
- Copywriting ability for high-converting ads.
- Confidence using AI tools to boost efficiency.
- Client-facing presentation skills and initiative.
Nice-to-Haves
- Meta Blueprint Certification.
- Agency experience managing multi-brand portfolios.
- Advanced CRO tool usage (Hotjar, FullStory, etc.).
- Mentorship experience leading media buyer teams.
- UGC/sponsored creator management.
Benefits
💻 Fully remote—work globally with international teams. 🤝 Peer community—engage with high-performing talent within Huzzle’s network. 🧭 Ongoing support—expert guidance before and after placement. 💰 Tailored compensation—align with client/salary needs. We match you authentically.
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