West Bromwich Albion Football Club
Head of Partnerships
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About West Bromwich Albion Football Club:
West Bromwich Albion is one of English football’s most historic clubs, with a proud heritage, passionate supporter base and strong connection to its local community. As the club continues to evolve both on and off the pitch, it is focused on strengthening its commercial operation and building long-term, sustainable growth.
As part of this ambition, West Bromwich Albion is looking to appoint a Head of Partnerships to lead its commercial partnership’s function. Reporting to the Chief Business Officer, this role will play a central part in shaping the club’s commercial future, driving revenue growth, and developing a modern, high-performing partnerships operation.
The Impact You'll Make:
West Bromwich Albion is looking for a Head of Partnerships to lead and develop the club’s partnership sales and activation functions.
This is a senior commercial leadership role with responsibility for driving new business, growing existing partnerships, and helping drive forward the clubs commercial operation. You will lead the development of a modern partnerships function, working closely with senior leadership to identify new opportunities, strengthen the club’s commercial proposition, and support long-term revenue growth.
You will have the opportunity to influence how the club evolves its partnership offering across local, national and international markets, while leading a team and ensuring partners receive exceptional value and service. Balancing strategic direction with hands-on delivery, you will play a key role in both winning and retaining partnerships that support the club’s ambitions.
Key Responsibilities:
- Lead the club’s partnership sales and activation functions, driving revenue growth and commercial performance
- Develop and execute the club’s partnerships strategy that support long-term commercial objectives
- Identify, prospect and secure new commercial partnerships across a range of sectors
- Build and maintain a strong pipeline of opportunities through relationship development and strategic networking
- Lead negotiations and manage senior stakeholder relationships with prospective and existing partners
- Oversee the delivery and activation of partnerships, ensuring a high-quality experience and measurable value for partners
- Lead partnership renewals and identify opportunities to grow existing relationships
- Lead, develop and mentor a growing partnerships team, creating a collaborative and high-performance culture
- Work closely with colleagues across marketing, communications, media, operations and finance to maximise commercial opportunities
- Support the continued development of sales processes, reporting and commercial best practice
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Your Skills and Experience:
- Proven experience in partnership sales, sponsorship, commercial development or a comparable rights-holder environment
- Strong track record of securing new business and driving commercial revenue growth
- Experience managing senior stakeholder relationships and leading complex negotiations
- Strong understanding of sponsorship strategy, partnership structures and commercial rights
- Ability to operate strategically while remaining hands-on in delivery
- Experience leading, mentoring or developing high-performing teams
- Excellent communication, presentation and relationship-building skills
- Commercially astute, proactive and solutions-focused approach
- Experience using customer relationship management systems and sales reporting tools is beneficial
- Passion for sport and understanding of the commercial sports landscape is advantageous
What West Bromwich Albion Can Offer:
- The opportunity to play a key role in shaping the future of a historic football club’s commercial operation
- A collaborative and supportive working environment with strong ambitions for growth
- Health cash plan and wellbeing support programmes
- Life assurance cover
- Enhanced annual leave entitlement, including birthday leave
- Season tickets (subject to availability) and staff benefits package
- Free parking at club sites and access to additional employee discounts and offers
How to Apply:
If you are looking for an opportunity to lead a growing partnerships function and play a key role in driving revenue growth at one of English football’s most recognisable clubs, click the apply button to be considered.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
The Executives in Sport Group are retained on behalf of West Bromwich Albion Football Club to appoint a Head of Partnerships. All direct applications and CV's will be forwarded to The Executives in Sport Group.
We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.
All information supplied is anonymous and will not be viewed by recruiting managers.
https://forms.cloud.microsoft/e/FH1XqGkqEe (Please copy and paste into your browser)
Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.
Equality and Diversity
West Bromwich Albion FC is an equal opportunities employer and is committed to provide equality and fairness for all employees and opposes all forms of unlawful and unfair discrimination and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.
Safer Recruitment
West Bromwich Albion is committed to safeguarding and promoting the welfare of children, young people and adults at risk, therefore expects all staff and volunteers to share this commitment.
WBA’s Safeguarding, Equality and Whistleblowing policies can be accessed here https://www.wba.co.uk/club/about-us/club-policies
It is unlawful for the Club to employ anyone who is involved with regulated activity who is barred from doing so and we will carry out rigorous pre-employment checks and screening.
References, Qualifications, Proof of Identity and Right Work in the UK checks will be required and carried out for this post.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills