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Head of Performance Marketing
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OnBuy is hiring a remote Head of Performance Marketing to own and scale acquisition across Google Shopping, Bing, affiliates, CRM and selected paid social channels. The role offers £110K-£130K plus company equity.
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Role Snapshot
- Original title: Head of Performance Marketing
- Company: OnBuy
- Location: United Kingdom
- Workplace type: Remote
- Salary: £110K-£130K per year
- Seniority and employment type: Senior level, full-time
Company Overview
OnBuy is a British-born online marketplace offering a broad product selection, well-known brands and instantly redeemable Cashback. It partners with retailers rather than selling its own stock, providing a transparent platform that connects sellers with millions of customers.
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About the Role
You will own and scale OnBuy’s performance marketing operation across multiple markets, shaping strategy, measurement and activation to drive GMV growth at the target contribution level.
Responsibilities
- Own performance marketing across Google Shopping, Bing, affiliates including CSS, CRM and selected paid social channels.
- Lead the evolution, governance and performance of Google and Bing Shopping solutions.
- Set channel mix, budget allocation and contribution guardrails.
- Activate propensity models by testing and operationalising predictive signals.
- Strengthen measurement across incrementality, halo effects, marketing mix modelling and attribution.
- Lead vendor and tooling strategy, including controlled testing of external platforms against internal systems.
- Oversee weekly GMV, contribution and spend performance across markets, as well as team structure, hiring and development.
Qualifications
- Senior performance marketing leadership experience in an ecommerce or marketplace environment.
- Deep practical expertise in Google Shopping and large-scale catalogue activation.
- Experience operating at scale in a large-SKU environment.
- Strong understanding of incrementality, attribution, segmentation and experimentation.
- Experience working alongside data science and engineering teams.
- Strong commercial and data-led mindset, with the ability to work strategically and hands-on.
- International experience across UK and EU markets; US experience is advantageous.
- Proven experience leading a lean performance marketing team.
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Compensation and Benefits
- £110K-£130K per year
- Company equity
- 25 days’ annual leave plus bank holidays
- One additional day off for your birthday
- Employee Assistance Programme
- Perks at Work benefit platform
- Career development and progression opportunities
Apply Through SalaryGuide
Open the full role on SalaryGuide to review the job in context, benchmark the £110K-£130K salary range and tailor your resume to the position.
If you have led performance marketing at scale across ecommerce or marketplace channels, apply through SalaryGuide.
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