Hansen Filler Associates
Head of Performance Marketing
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Interim Head of Performance | PE-backed live entertainment business | London (hybrid) | 6-Month Contract
A PE-backed live entertainment business is looking for an Interim Head of Performance to take ownership of paid digital ticket sales across a multi-market portfolio. Reporting to the Group Marketing Director, you'll own CAC, yield protection and pacing across the portfolio, working in close partnership with market ticketing and Marketing Directors to plan, allocate and dynamically optimise performance spend. You'll also lead the move toward an agentic, decisioning-led performance model designed to compound efficiency across every market.
This is a 6-month interim engagement with real scope to make an impact quickly.
What you'll own:-
Platform excellence - Set and evolve group-wide best practice for account structure, campaign architecture, bidding and audience strategy across Meta, Google, TikTok, Snap, Reddit and emerging channels The decisioning layer - Co-own the development of a portfolio-level AI orchestration layer that routes budget, audience signals and channel decisions intelligently across paid and owned media, with proper agentic governance in place Performance planning – Lead the annual, seasonal and monthly planning process for each event, integrating performance spend with the wider marketing and ticketing strategy, and make the commercial case for a greater share of budget going to digital CAC and yield – Own group-wide CAC targets by event and territory, hold the line on ceilings under pressure, and actively reallocate spend to protect yield and clear lagging inventory. Measurement and incrementality – Own the group measurement framework: multi-touch attribution, incrementality testing, geo-lift experiments and MMM input. Be the internal authority on true performance vs. platform-attributed performance Team leadership – Lead and develop Market Performance Managers across the UK and Europe to build a transparent, data-led, high-performance culture
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What you’ll need:-
Proven senior performance marketing leadership in a high-volume, multi-market, transactional business – live events, ticketing, or e-commerce strongly preferred Deep, current platform expertise across Meta, Google and TikTok; hands-on enough to open an account, diagnose a structural problem and know exactly what needs to change. Programmatic experience a plus Strong grasp of platform-native AI tools, with a clear point of view on where human judgment still beats automation Experience defining commercial requirements for marketing decisioning and orchestration, and holding a technical team accountable to them. A track record of owning measurement - incrementality testing, multi-touch attribution and MMM input and ability to distinguish true incrementality from attributed performance. Commercially fluent: comfortable with ticket yield, pacing and contribution margin, not just media metrics.
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The details:-
Contract: Interim, initial 6 months Location: London (hybrid) Start: ASAP
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