OurHouse Clubs
Head of Performance Marketing & Digital Experience
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Job Description
Head of Performance Marketing & Digital Experience
Job Title: Head of Performance Marketing & Digital Experience
Reporting to: Marketing Director
Location: Head Office, Notting Hill Gate, with regular site visits
Type: Full-time, Permanent
About OurHouse
At OurHouse, we're reimagining what family life in the city can look like. Our growing group of neighbourhood family clubs — including Jaego's House and Jesse's House — offer spaces where children thrive, parents connect, and families feel completely at home. From jungle gyms and coworking to classes, parties and our members' app, we bring joy and ease to modern family life. With backing from Blackstone, we are scaling rapidly, opening new locations each year.
As we continue to grow, we're building a performance marketing engine that matches the ambition of our Houses — and that's where you come in.
The Role
We're looking for a Head of Performance Marketing & Digital Experience to own the commercial engine behind OurHouse membership growth. Reporting directly to the Marketing Director, this is a senior, high-accountability role responsible for driving sustainable, cost-efficient member acquisition across all paid and digital channels — and for owning the website experience that converts prospective families into members.
This is not a campaign manager role. We need someone who thinks in funnels and financial models as fluently as they think in channels and creative. You will be the Marketing Director's right hand on budget management and performance accountability — building the frameworks, forecasts and reporting that connect marketing spend to membership growth.
You will work in close partnership with our Membership, CRM, Brand, Product, Tech and FP&A, ensuring acquisition and digital experience are always commercially sharp and joined up.
Core Responsibilities
1. Paid media & channel ownership
- Own paid media strategy and execution across digital channels (paid search, paid social, display, programmatic) and offline channels as relevant to deliver against CPA, ROAS and volume targets.
- Lead channel mix optimisation, continuously rebalancing investment across channels based on marginal return, club capacity constraints and growth priorities.
- Own local and listings discoverability — Google Business profiles, local SEO and directory presence across all club locations.
- Stay ahead of emerging channels and formats, including AI-driven and LLM search environments (GEO), bringing a clear point of view on where OurHouse should and should not invest.
2. Website & digital experience
- Own website performance and conversion — defining and prioritising UX improvements, CRO tests and journey changes that lift prospect-to-member conversion rates.
- Act as the business owner of the OurHouse website, working with Product and Tech to deliver a rolling roadmap of funnel enhancements.
- Ensure digital entry points are always optimised for high-intent audiences, from ad click through to completed membership sign-up.
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3. Organic discoverability & SEO
- Lead SEO strategy across technical, on-page and content-led channels to build sustainable organic demand alongside paid.
- Own visibility in AI-driven and LLM search environments (GEO), ensuring OurHouse captures high-intent discovery across evolving search behaviour.
4. Financial accountability & budget management
- Own the performance marketing budget end-to-end — building forecasts, tracking spend efficiency and presenting clear ROI evidence to the Marketing Director and senior stakeholders.
- Act as the Marketing Director's commercial partner on budget planning, modelling acquisition scenarios and translating performance data into financial projections.
- Work closely with FP&A to align acquisition forecasts with club-level membership targets and broader business planning cycles.
- Build and maintain performance models that connect channel investment to membership outcomes, enabling confident budget allocation decisions.
5. Measurement, attribution & insight
- Define and own the measurement architecture across all paid and owned acquisition channels — tracking governance, attribution models and reporting standards.
- Build dashboards and reporting frameworks that translate performance data into clear commercial decisions for the Marketing Director and wider leadership team.
- Drive a test-and-learn culture, with a rolling programme of structured experiments across channels, creative and landing experience.
6. CRM & cross-functional partnership
- Work in close partnership with the CRM team to ensure paid acquisition, website experience and lifecycle communications are coherent and joined up across the full prospect journey.
- Provide acquisition insight — demand signals, conversion trends, capacity gaps — to inform campaign planning with CRM, Brand and Partnerships teams.
- Support Brand with performance input on creative direction, messaging and campaign briefs, ensuring creative and conversion goals are always aligned.
- Provide commercial and acquisition input to club openings, seasonal campaigns and member-facing initiatives.
Success Measures
Priority Measure
- PRIMARY Cost per acquisition (CPA) by channel, with clear efficiency trends over time
- PRIMARY Total membership acquisition volume vs target
- PRIMARY Website conversion rate (visit → lead → join)
- PRIMARY Paid media return on ad spend (ROAS) across digital and offline channels
- PRIMARY Digital acquisition budget: forecast accuracy and spend efficiency
- SECONDARY Organic search share of voice and SEO/GEO traffic growth
- SECONDARY Performance marketing budget vs plan (quarterly and annual)
- SECONDARY Test-and-learn velocity (experiments run per quarter)
- SECONDARY Quality and regularity of performance reporting to Marketing Director and FP&A
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Experience & Skills
Essential
- 5+ years leading performance marketing within a multi-site consumer brand — fitness, leisure, hospitality or subscription strongly preferred.
- Deep hands-on expertise in paid search and paid social (Google Ads, Meta Ads).
- Proven acquisition growth track record with measurable improvement in CPA or ROAS over time and clear evidence of budget ownership.
- Strong financial acumen — comfortable owning a marketing budget, building performance models and forecasting acquisition outcomes for senior stakeholders.
- Analytically rigorous: comfortable with attribution models, BI tools and test design. Makes decisions from data, not instinct alone.
- Strong SEO knowledge — technical, on-page and content-led — including emerging AI and LLM search environments.
- Confident communicator with senior stakeholders: able to translate complex performance data into clear commercial narratives.
Desirable
- Experience with CRO tools and A/B testing frameworks at scale.
- Familiarity with CRM and lifecycle platforms (e.g. HubSpot) as close acquisition partners.
- Experience marketing subscription or membership products with recurring revenue models.
- Exposure to offline channel planning and measurement alongside digital.
- Experience working with FP&A or finance teams on joint planning and forecasting.
Personal Attributes
- Commercially minded — you think in revenue and unit economics, not just impressions and clicks.
- Analytical with a sharp eye for detail, and the confidence to challenge data that does not add up.
- Ownership mindset — you hold yourself accountable for outcomes, not just outputs.
- Collaborative and joined up — you work well across Brand, CRM, Product, Finance and Operations without needing to own everything.
- Proactive and organised, comfortable managing multiple priorities in a fast-scaling environment.
- Passionate about families, community, or the OurHouse mission.
Benefits
- Competitive salary commensurate with experience.
- Private medical insurance and life assurance.
- OurHouse family membership.
- Professional development and growth opportunities within a fast-scaling group.
- Flexible and hybrid working arrangements.
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