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Head of Performance Marketing
Head of Performance Marketing
About Fresha
Fresha is the AI-powered operating system for the global beauty, wellness, and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios, and health practices.
Trusted by millions of consumers and businesses worldwide, Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 15 global offices across North America, EMEA, and APAC.
Fresha allows consumers to discover, book, and pay for beauty and wellness appointments via its marketplace, while businesses and professionals use an all-in-one business software and financial technology solution to manage operations, including:
- Appointment bookings
- Point-of-sale
- Customer records management
- Marketing automation
- Loyalty programs
- Beauty products inventory
- Team management
The consumer marketplace unlocks revenue potential for partner businesses through online bookings, automated marketing, and advanced integrations with major tech platforms like Instagram, Facebook, and Google.
Role Overview
Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.
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You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Collaborating closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ** ROI and lifetime value** across key markets.
Key Responsibilities
- Lead and scale Fresha’s global performance marketing strategy across:
- Paid Search (Google, YouTube, Bing)
- Paid Social (Meta, TikTok, Snapchat, Pinterest)
- Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns
- Forecast and optimise budgets across regions and channels for maximum efficiency and growth
- Partner with Data and Analytics teams to:
- Build dashboards
- Monitor CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROAS (Return on Ad Spend)
- Drive continual optimisation -Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns
- Present performance results and insights to senior stakeholders, influencing strategy and investment decisions
- Identify new growth opportunities across platforms, geographies, and audience segments
What We Are Looking For
- 7-8 years’ experience in performance marketing, with strong hands-on expertise in:
- Paid Search (Google Ads, Bings Ads)
- Paid Social (Meta, TikTok, Snapchat, Pinterest)
- Proven success in running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C)
- Strong analytical and reporting skills, with experience using:
- Google Analytics
- Google Tag Manager
- Demonstrated ability to lead teams and collaborate cross-functionally
- Confident communicator, able to present insights to C-suite stakeholders
- Creative, proactive, and motivated by impact
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Inclusive Workforce
At Fresha, we’re committed to creating a culture where individuals of all backgrounds feel comfortable and empowered.
Diversity and Inclusion Statement
We offer fair consideration for employment without discriminating based on:
- Race
- Colour
- Religion
- Sex
- Sexual orientation
- Age
- Marital status
- Gender identity
- National origin
- Disability
- Any other applicable legally protected characteristic
If you have accessibility requirements that would make you more comfortable during the interview process or once you join, please let us know so we can support you.
AI in Hiring
We may use artificial intelligence tools to assist in parts of the hiring process, such as:
- Reviewing applications
- Analyzing resumes
- Assessing responses for inconsistencies
Final hiring decisions are made by humans. For more information on data processing, contact us.
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