3Search
Head of Performance Marketing (PPC focused)
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Head of Performance Marketing - £80,000 to £90,000 + 7-10% Annual Bonus - Remote-first | Hybrid (approximately once every two weeks in Greater London office - B2C Insurance - Perm
Please note, you must have full right to work in the UK to be considered for this role, as my client is unable to provide sponsorship.
I'm open to considering candidates from both agency and in-house backgrounds. The most important requirement is your technical expertise in PPC. My client is looking for a subject matter expert who has managed significant budgets and can clearly demonstrate commercial results.
We're working with an ambitious, private equity-backed Insurance organisation that has experienced significant growth and continues to invest heavily in digital customer acquisition. Operating across multiple international markets, our client is committed to building world-class in-house marketing capability while continuing to leverage specialist agency expertise where it adds value. This is an outstanding opportunity for a senior performance marketing leader who wants genuine ownership of strategy, meaningful budgets, and the freedom to influence commercial growth across multiple established consumer brands.
The Head of Performance Marketing will lead the strategy, optimisation and execution of paid customer acquisition across multiple international markets, taking ownership of one of the organisation's most commercially important channels while developing internal expertise and driving measurable business growth.
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Role Highlights
- Lead the overall paid performance strategy across PPC, Paid Social, Display, Video and Affiliate channels.
- Own a multi-million-pound marketing budget of approximately £20 million, optimising spend against customer acquisition cost, lifetime value and commercial return.
- Take senior ownership of Google Ads, Microsoft Ads, Google Marketing Platform and SA360 while remaining hands-on within the platforms.
- Partner with senior leadership to influence forecasting, budgeting and long-term growth strategy across multiple international markets.
- Develop the internal performance marketing function while managing agency relationships and mentoring an established PPC team.
You Will Need
- Extensive hands-on experience managing large-scale Google Ads and Microsoft Ads accounts as a current practitioner.
- Advanced knowledge of Google Marketing Platform and Search Ads 360 (SA360).
- Experience managing significant annual paid media budgets, ideally within an eight-figure spend environment.
- A proven ability to balance strategic leadership with day-to-day campaign execution and optimisation.
- Strong commercial awareness, exceptional communication skills and experience presenting performance insights to senior stakeholders while driving AI and automation initiatives.
Why You'll Love It
- Remote-first working with genuine flexibility.
- £80,000-£90,000 basic salary.
- Discretionary annual bonus of up to 10%.
- Lead one of the largest paid media budgets in the sector.
- Significant influence over strategy, technology and future channel diversification.
- Strong investment in data infrastructure, AI and marketing technology.
- Opportunity to build internal capability while working alongside leading agency partners.
- Join a growing international business with ambitious expansion plans.
- Clear visibility and exposure to executive leadership.
- Excellent long-term career progression within a rapidly growing organisation.
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This opportunity would suit an experienced agency Performance Director or an established in-house Performance Marketing leader looking to take ownership of a highly visible function where commercial impact is recognised and rewarded.
Apply today to take the next step in your career with a forward-thinking organisation that values expertise, innovation and commercial excellence. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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