Deta Electrical
Head of Product Management & Marketing
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Department: Product Management & Marketing
Location: Chalton, Luton
Reports To: Commercial Director
The Opportunity
A high-profile leadership role with strategic and operational responsibility for the company’s product and marketing agenda across a portfolio of established brands and product categories, serving both the electrical wholesale and retail/DIY channels. The successful candidate will play a pivotal role in shaping category direction, enhancing brand equity, and driving sustained commercial growth across both core and emerging product categories.
Reporting to the Commercial Director and with overall accountability for leading the company’s Product Management function and Marketing team (through the Head of Marketing), the role requires strong alignment between product strategy, brand development, channel activation, and commercial growth. The ideal candidate will bring strong commercial acumen, a track record of leading high-performance teams and cross-functional initiatives, and the ability to translate market insight into compelling product, innovation, brand positioning, and go-to-market strategies.
Job Responsibilities
Product Strategy & Portfolio Leadership
- Define and lead the product strategy across multiple categories and brands, aligned with long-term business objectives and developed in consultation with key stakeholders.
- Shape and optimise the product portfolio to maximise commercial performance, margin, and market relevance.
- Identify and prioritise innovation and growth opportunities, ensuring a structured, insight-led approach to product development and lifecycle management.
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Brand & Marketing Leadership
- Set the overarching brand, product, and marketing strategy, establishing clear positioning, differentiation, and long-term brand equity across all channels, with input from and alignment with key stakeholders.
- Lead the Head of Marketing to translate strategic priorities into best-in-class execution across traditional and digital formats for each brand, tailored to the relevant sales channels and target segments.
- Define priorities and allocate marketing resources to maximise return and support strategic growth objectives.
Commercial & Strategic Impact
- Drive profitable growth through alignment of product strategy, pricing, brand positioning, and channel activation, informed by stakeholder insight.
- Partner with sales and commercial leads to translate product and marketing strategies into tangible revenue and margin outcomes.
- Use data, insight, and performance metrics to inform decision-making, optimise investment, and enhance commercial effectiveness.
Leadership & Cross-Functional Coordination
- Build and lead high-performing Product Management and Marketing functions, setting clear expectations and driving capability, accountability, and results.
- Ensure strong cross-functional alignment across product management, product development, marketing, sales, and commercial teams to deliver effective market execution.
- Lead complex cross-functional programmes and contribute at senior management team level, ensuring delivery against strategic priorities through effective stakeholder engagement and collaboration.
Essential Skills & Experience:
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- 10+ years’ experience in senior product, marketing, category, or commercial leadership roles within electrical, construction, home improvement, or closely related sectors.
- Proven track record of leading and developing high-performing, multi-disciplinary teams across product management and marketing functions.
- Strong understanding of electrical wholesale, retail, and DIY distribution channels and their commercial dynamics.
- Demonstrated ability to translate market, customer, and competitor insight into effective product, brand, and go-to-market strategies that deliver profitable growth.
- Strong strategic planning, prioritisation, and programme leadership skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Excellent communication and stakeholder management skills, with the ability to influence at senior level and align cross-functional teams behind a clear strategy.
Desirable
- Background in technical or electrical product sectors.
- Familiarity with ERP and PIM systems.
- Relevant degree in Marketing, Business, Engineering, or a related discipline.
Personal Attributes
- Strategic and commercially minded, with the ability to balance long-term vision with hands-on execution.
- Strong leadership presence, with the credibility to coach and develop managers, challenge constructively, and drive accountability.
- Confident decision-maker who is comfortable navigating complex stakeholder groups and competing priorities.
- Collaborative, resilient, and adaptable, with the energy and judgement to lead effectively in a fast-paced environment.
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