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Head of Product Marketing, Treatwell
Treatwell operates across 14 European markets, connecting consumers with over 90,000 salon partners through a marketplace, a SaaS suite, and growing Payments offering. This role exists to drive growth in a "player-coach" capacity, owning the full product marketing remit across all three domains—turning deep customer insight into sharp positioning, high-impact launches, and messaging that converts.
You’ll act as the bridge between Product and Marketing, ensuring the internal Sales team is fully equipped to take our products to market. Additionally, you’ll be the standard-bearer for PMM craft—coaching your team, raising industry standards, and building a function that sets the benchmark for insight and strategy across the business.
This is a senior, high-impact role that shapes how a category-defining European platform tells its story across markets, products, and audiences.
You Will Be Responsible For
- Driving growth: Using product marketing as a lever to accelerate acquisition, activation, and retention across Payments, Marketplace, and SaaS.
- End-to-end product marketing ownership: Responsible for positioning, pricing, messaging, and in-market execution in 14 European markets.
- Internal evangelism: Building deep advocacy across the business and leveraging Sales teams as a core part of every GTM plan—including GTM alignment and enablement.
- Deep customer engagement: conducting sales calls, visiting partner salons, and processing customer interviews into actionable insights.
- Data-driven decision-making: analyzing market trends, customer needs, and competitive landscapes.
- Product-market alignment: collaborating with Product to ensure built solutions have a clear customer proposition and a product-led go-to-market strategy.
- Cross-disciplinary collaboration: bridging Marketing, Sales, and Product with an entrepreneurial mindset.
- Team leadership: managing and developing a small team of PMMs, coaching for excellence, and fostering a high-performance culture.
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About You
- An experienced executor—confident in leading from the front and defining best practice.
- Track record of driving growth through product marketing (backed by metric wins).
- Experience in two-sided marketplaces, SaaS, or Payments products (preferably more than one domain).
- Bicultural bridge: comfortable integrating within a Product function while fostering Marketing/Commercial alignment.
- Field-first mentality: practical, hands-on experience—conducted customer interviews, shadowed sales calls, and visited partner locations.
- Sales-aware leader: experienced in sales enablement, GTM planning, and treating Sales as a key growth channel.
- People development: skilled in coaching, mentorship, and craft refinement.
- Dual-context adaptability: functioning effectively in B2B and B2C markets simultaneously.
- Global mindset: versed in tailoring messaging for multiple markets.
- Linguistic flexibility: fluent in English (European languages a plus, not mandatory).
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About Treatwell
Hi, we’re Treatwell. Nice to meet you.
We’re a team of 700+ passionate professionals across Europe. Think of us as the smartest salon management software, supercharged by the continent’s most robust bookings platform. This creates a powerhouse with 50,000+ salon partners in 13 countries, processing 8 million+ bookings every month. And… that’s just the beginning.
Our mission? To digitally revolutionise the hair and beauty industry.
If that vision excites you, we’d love to talk—you might just be the right fit.
We’ll Treat You Well
- Family-friendly leave: 28 days per year, plus local bank holidays.
- Treat yourself: Monthly £/€40 voucher for self-care.
- Mental health support: via our partnership with Open-Up.
- Market-specific perks (details revealed in your interview process).
🔹 Equal Opportunity Culture We’re committed to an inclusive, diverse, and equitable workplace and pride ourselves as an equal opportunity employer. We distribute opportunities without regard to personal circumstances.
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