Protein Works
Head of Product Marketing
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About the Role
As Protein Works continues to grow across new products, categories, and international markets, we're investing in a dedicated Product Marketing function to strengthen how we bring our products to market. Nested within our Brand team, this newly created role will own Product Marketing at Protein Works, leading product positioning, proposition development, and go-to-market execution, ensuring every launch is strategically positioned, commercially impactful, and consistently delivered across every customer touchpoint.
Working at Protein Works
Working across Brand and Sales & Marketing teams, you'll translate customer insight, market intelligence, and business strategy into compelling product propositions & launch plans and messaging that accelerate growth. From new product launches to optimizing our existing portfolio, you'll ensure our products stand out in increasingly competitive markets while delivering a consistent brand experience across every channel and territory.
Responsibilities
- Own product go-to-market end to end for every new product and flavor launch, from proposition through to execution across web, Amazon, TikTok, email, and social.
- Ensure product positioning and messaging are consistently brought to life, with clear positioning, audience-specific messaging, and persona-based storytelling that's true to the brand and built to convert, adapted for each channel.
- Partner with Brand and Sales & Marketing teams to identify opportunities for growth, premiumization, retention, and category expansion, translating commercial priorities into compelling product marketing plans.
- Own product positioning across the portfolio, defining audience segments, value propositions, and reasons to believe for every product and category, grounded in customer, category, and behavioral insight.
- Ensure product positioning and messaging are consistently brought to life across every customer touchpoint, including PDPs, campaigns, Amazon, email, social, community communications, and the wider customer journey.
- Coordinate closely with brand, commercial, performance, and product teams so strategy and execution stay aligned at launch.
- Own go-to-market planning across the UK, Germany, France, Spain, and Italy.
- Build the frameworks and ways of working that let product marketing scale, and use commercial performance data to keep sharpening positioning, conversion, and lifetime value.
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Who We're Looking For
- An experienced product marketer from a consumer, DTC, or FMCG-style environment, ideally where products need to convert online.
- Used to working internationally, or keen to.
- Nutrition experience is a plus but not required; strong product marketing craft matters more than category purity.
- Retail experience is a bonus if you understand how it differs from ecommerce, but it isn't essential.
- A confident cross-functional collaborator, hands-on, and comfortable moving between strategy and execution at pace.
- Proven experience developing product positioning, propositions, and go-to-market strategies that deliver measurable commercial results.
- Strong understanding of consumer behavior, customer insight, and proposition development, with the ability to translate insight into commercially effective execution.
- Excellent stakeholder and project management skills, with experience bringing together Product, Brand, Sales & Marketing, and Performance teams to deliver at pace.
- A natural storyteller who thinks in audience, persona, and message, adapting positioning across ecommerce, Amazon, email, social, and retail touchpoints.
- Comfortable balancing strategic thinking with hands-on delivery in a fast-paced, high-growth environment.
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What You Will Get
- Exclusive staff discounts
- Private healthcare
- Birthday day off
- Pension scheme
- Unique bonus scheme
- Cycle to work scheme
- Access to retail discounts
- Staff socials and events
- State of the art PW Campus
- WFH on Fridays
- Refreshments on-site
About Protein Works
Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. We are growing, investing, and hiring with purpose. If you want to join a business with the energy of a challenger and the foundations of a market leader, this is the right moment to do it.
Why This Role Exists
As our product range and channels continue to grow, we're creating a dedicated Product Marketing role to bring greater focus and consistency across the customer journey. This person will take ownership of product marketing, ensuring every launch and ongoing campaign is aligned to our brand strategy and executed with clarity, impact, and alignment, while helping to shape and evolve the function as the business continues to scale.
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