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Company Description/ Business Unit
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
Think the AA is just about roadside assistance? Think again.
For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Head of Product – Mobile App means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job
The AA App is rapidly becoming the digital front door to the AA. It is evolving from a traditional servicing channel into a strategic growth platform, helping millions of customers engage with us more frequently, access more of our services and enjoy simpler, smarter driving experiences.
We are looking for an accomplished digital product leader to define the next chapter of this flagship consumer product to join us as a Head of Product – Mobile App. You will own the strategy, roadmap and commercial performance of the AA App, leading multidisciplinary teams to deliver customer experiences that increase engagement, retention, revenue and advocacy.
This is a high-profile leadership role requiring strategic thinking, strong commercial judgement and exceptional stakeholder influence. You will shape long term direction while remaining close enough to delivery to remove barriers, make informed trade-offs and help teams turn ambition into measurable outcomes.
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What will I be doing?
- Define and deliver the long-term product vision, strategy and roadmap for the AA App, positioning it as a key platform for customer engagement and sustainable growth.
- Lead, coach and develop multidisciplinary teams across Product, Design, Content, Business Analysis and Engineering, creating clarity, accountability and an environment where people can thrive.
- Deliver measurable customer and commercial outcomes by increasing adoption, engagement, retention and revenue through insight led product development and experimentation.
- Build trusted partnerships across Digital, Engineering, Marketing, Trading and the AA’s wider businesses, influencing senior leaders and aligning stakeholders around shared priorities and outcomes.
- Use customer insight, analytics and performance data to set meaningful product measures, prioritise investment and continuously improve digital journeys.
- Champion modern product practices, agile delivery and emerging technologies, balancing strategic leadership with a practical willingness to support teams and unblock delivery.
What do I need?
- Significant leadership experience within digital product management, including responsibility for building, developing and leading high performing teams.
- Strong experience owning and growing customer facing B2C digital products, with a clear understanding of customer needs, user centred design and commercial performance.
- A successful track record of defining product strategy and translating it into prioritised roadmaps, investment cases and measurable customer and business outcomes.
- Exceptional communication, influencing and stakeholder management skills, with the credibility to challenge constructively, create alignment and act as a trusted partner to senior leaders.
- The ability to think strategically while remaining close to execution, making effective trade-offs, resolving ambiguity and supporting teams to deliver at pace.
- Strong knowledge of agile product development, discovery, experimentation and data led decision making within complex, multidisciplinary environments.
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Additional Experience That Would Be Valuable
- Experience leading native mobile app products would be particularly valuable, although broader B2C digital product experience is equally relevant. Exposure to insurance, financial services, banking or another regulated environment would also be beneficial.
Additional Information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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