Sculpted by Aimee
Head of Retail
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Head of Retail at Sculpted by Aimee
The mission and vision of this role…
About the Role
Sculpted by Aimee, an internationally recognised beauty brand founded by Aimee Connolly in 2016, has grown exponentially since its launch—established to bridge the gap between high-performance, easy-to-use cosmetics. Hailed as Ireland’s no. 1 mass cosmetics brand in Boots, the brand now operates across 8 countries, +500 retail doors, and serves customers in over 68 countries.
Our mantra? Beauty that’s effortless, radiant and inclusive—backed by award-winning, Leaping Bunny-certified products spanning 140+ variations, including makeup, skincare, and bodycare. Our skincare line, developed in South Korea, leads in innovation and Rapid Growth, and we champion real skin, minimal retouching, and seamless inclusivity.
Exciting growth calls for a seasoned retail leader in a full-time role (base: Dublin, Ireland or UK office with occasional travel).
What You’ll Be Responsible For
Retail Strategy & Market Expansion
- Craft and execute retail strategy aligned with brand/commercial goals.
- Identify growth opportunities in emerging markets, new sites, and future expansion.
- Own retail budgets, forecasting, performance monitoring, and trade decision-making.
- Advise on store openings, closures, relocations, and investments.
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Store & Counter Performance
- Lead all flagship stores and counters to surpass sales, ATV, conversion, productivity, and profitability KPIs.
- Proactively address performance risks, deliver localised initiatives for customer acquisition/retention.
- Uphold a premium, service-led customer experience across every touchpoint.
Operational Excellence
- Streamline end-to-end retail operations: stock management, staffing, compliance, loss prevention, and reporting.
- Collaborate with supply chain, finance, marketing & eCommerce for optimal fulfilment.
- design scalable frameworks for current operations and future scaling.
People Leadership
- Nurture a high-performing retail leadership team via coaching, mentorship, and performance plans.
- Define role pathways, succession plans, and professional development.
- Partner with HR on hiring, onboarding, engagement, and retention.
Brand & Customer Experience
- Champion the Sculpted by Aimee brand, ensuring every store/counter embodies a exceptional customer journey.
- Maintain service excellence, product training, and brand-aligned activations (e.g., visual merchandising, new launches).
- Partner with marketing on campaigns and promotions.
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Retail Partnership & Sustainability
- Strengthen retailer collaborations (e.g., Boots, Selfridges) to evolve strategies.
- Implement cost/activity planning per retailer, ensuring brand consistency and performance.
- Sustain environmental responsibility with.ESG-driven practices.
Qualifications
Essential Skills & Experience
- Proven senior leadership in retail (beauty, cosmetics, or premium retail industry preferred).
- Multi-site retail management experience, including store and/or counter operations.
- Strong commercial acumen with results-driven sales & profitability strategies.
- Proven track record scaling fast-paced, high-growth businesses.
- Customer engagement expertise; preference for service-led retail models.
- Leadership ability—coaching, succession planning, and team performance building.
- Data-driven, organised, and able to balance strategy execution.
If this opportunity speaks to your expertise, aspire to be part of Sculpted by Aimee’s evolving adventure. We’re committed to a diverse, inclusive workplace where every perspective matters.
How to Apply [Insert application link/terms]
*Award for Boots Ireland at time of writing – data valid for June 2024.
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