Major Players | B Corp™
Head of Retention
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Job Title: Head of Retention @ High-Growth D2C Performance Agency
Location: Fully Remote (UK-Based)
Job Type: Full-Time, Permanent
Salary: £50,000 - £55,000 DOE
A fast-growing, ecommerce-focused performance marketing agency is looking for a Head of Retention to build and lead their email marketing function from the ground up.
The agency partners exclusively with D2C and ecommerce brands, delivering performance marketing systems built around profit and growth. With a high-energy, ownership-driven culture and an ambitious leadership team, they're now investing in retention as a core revenue driver, and need the right person to own it completely.
This is a rare opportunity to step into a senior, department-defining role with full autonomy over strategy, team, tech stack, and client delivery. You'll be the agency's foremost authority on email and lifecycle marketing, working directly with the Managing Director and Founder to shape the function at a pivotal moment of growth.
If you thrive in a high-ownership environment, want to build something that's genuinely yours, and have a proven track record driving retention results for ecommerce brands, this is the one.
Key Responsibilities
- Take full ownership of the email and lifecycle marketing service across a D2C and ecommerce client portfolio
- Develop email marketing frameworks, automation playbooks, and segmentation strategies that drive measurable revenue
- Build repeatable processes and scalable delivery methodologies across all accounts
- Serve as senior strategic lead on all email accounts, leading QBRs and growing client relationships
- Build and lead the email marketing team, defining structure, hiring, and developing talent
- Oversee campaign planning and delivery: promotional sends, transactional flows, and complex automations
- Define and track KPIs including revenue per email, list growth, deliverability, and CLV
- Act as the agency's thought leader on email marketing trends and platform innovation
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Skills & Experience Required
- 5+ years of hands-on email marketing experience, agency background strongly preferred
- 2+ years managing and developing a team in a marketing or agency setting
- Expert-level knowledge of Klaviyo; certification highly desirable
- Proven delivery of email strategies for D2C, retail, and lifestyle brands
- Strong analytical skills with the ability to turn data into strategic action
- Commercially aware, understands agency operations, margin, and new business
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Why Apply?
- Build and own the retention function at a performance-driven ecommerce agency
- Full autonomy over strategy, team structure, and tech stack
- Work with a high-energy, values-led leadership team in a genuinely collaborative environment
- Access to £10,000 in professional development and training
- Clear pathway for progression as the department and agency scale
- Remote-first setup with a team that takes performance seriously
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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