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RAC

Head of Retention Pricing

Bristol
Posted about 9 hours ago
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Join the RAC as a Head of Retention Pricing

Shape the commercial decisions that help retain over 2 million members while driving sustainable growth across one of the RAC's largest business areas.

This is a high-profile leadership opportunity within the Consumer division, offering significant exposure across senior stakeholders, including Executive and Board-level audiences. You'll play a critical role in defining and delivering the RAC's retention pricing strategy, ensuring we continue to drive profitability, minimise churn and respond effectively to an evolving regulatory and competitive landscape.

Reporting to the Director of Pricing & Value

You'll oversee pricing strategy and governance for a membership base of approximately 2.1 million members and support the pricing of around £300m worth of policies.

Whilst a strong understanding of pricing principles is important, this role is less about hands-on modelling and technical analysis and more about leading strategy, influencing decision-making, managing stakeholders and ensuring pricing excellence across the business. You'll work closely with commercial, finance, marketing, compliance and executive stakeholders to translate complex pricing insights into clear business actions.

This position is initially offered as a Fixed Term Contract. However, the RAC is a growing organisation with significant transformation underway, creating strong opportunities for longer-term career progression and future permanent opportunities.

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What You'll Do

  • Lead and develop the Consumer retention pricing strategy, ensuring it supports business growth, profitability and member retention goals.
  • Act as a trusted advisor to senior leaders, providing constructive challenge and commercial insight across pricing and value initiatives.
  • Deputise for the Director of Pricing & Value on retention-related matters.
  • Lead key pricing programmes and strategic initiatives that are critical to divisional and group performance.
  • Translate regulatory changes into clear business impacts and action plans, ensuring the RAC remains compliant and commercially effective.
  • Build strong relationships with executives, regulators and key business stakeholders, creating alignment around pricing decisions.
  • Lead, coach and develop a small team of pricing analysts, creating a high-performing and collaborative culture.
  • Drive innovation in pricing capability, helping the RAC remain a market leader in retention performance and value management.
  • Ensure robust governance, risk management and compliance processes are embedded in all pricing decisions.

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What You'll Need

  • Significant experience in pricing, commercial strategy or value management within insurance, financial services, banking or a similarly regulated environment.
  • Strong stakeholder management skills, with experience influencing and presenting to Executive-level audiences.
  • Proven leadership experience, including leading strategic programmes and developing high-performing teams.
  • Excellent commercial acumen, with the ability to balance member outcomes, profitability and regulatory requirements.
  • Strong analytical and problem-solving skills, coupled with the ability to translate complex information into clear business decisions.

Why join the RAC?

For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members. We’re also trusted by our people, with a 4.5-star Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand.

We welcome people from every background, value every voice, and back your growth every step of the way. At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.

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Skills

Pricing Strategy
Retention Management
Stakeholder Management
Commercial Strategy
Leadership
Financial Acumen
Regulatory Compliance
Risk Management
Strategic Planning
Team Development
Decision Making
Value Management
Insurance Industry Knowledge
Analytical Skills
Governance

Location

Bristol, England, United Kingdom

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