Travtus
Head of Revenue Marketing
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Head of Revenue Marketing
Head of Revenue Marketing
Location: London (On-site, London Farringdon) Type: Full-time Salary: £90,000–110,000
About the Role
We are looking for a Head of Revenue Marketing to build and scale Travtus' demand-generation and revenue engine.
This role owns how Travtus creates and accelerates revenue opportunities — including demand generation and campaigns, pipeline creation, marketing operations and attribution, the company website and digital presence, and the agencies and tools that support growth. You will define the ICP and personas that targeting depends on, and turn the company story into campaigns that produce qualified pipeline.
You will carry a qualified-pipeline number and be measured on marketing's contribution to commercial growth. You will partner closely with the Head of Content & Product Marketing (who owns messaging, positioning and enablement content) and with Sales, Product, and the CEO.
This is a highly hands-on leadership role requiring strategic thinking, operational excellence, and the ability to execute at pace in a growing software company.
Key Responsibilities
Demand Generation & Campaigns
- Define and document the campaign strategy and architecture.
- Build persona-based and use-case-based campaign frameworks.
- Plan and run repeatable, multi-channel awareness campaigns.
- Manage paid media (including LinkedIn) and retargeting.
- Run email and lifecycle/lead-nurture programmes.
- Design and run account-based marketing (ABM) and target-account programmes.
- Continuously test, analyse, and optimise campaigns, identifying and testing new awareness and demand channels.
- Own pipeline creation and carry a quantified pipeline target.
- Amplify customer proof through campaigns and run expansion (cross-sell/upsell) campaigns.
- Drive partner-referral demand programmes.
- Ensure sales teams adopt and apply campaigns effectively.
Audience, Use-Case & Competitive Insight
- Define and maintain the ICP and buyer/user personas.
- Define product use-cases to anchor campaigns and content.
- Monitor the competitive landscape and feed insights into enablement efforts.
- Lead go-to-market (GTM) for product and feature launches.
Sales Enablement (Outbound)
⚠️ NOTE: Battlecards, one-pagers, and case studies are owned by the Head of Content & Product Marketing; this role owns outbound assets and adoption.
- Equip SDR and Account Executive teams with outreach messaging, sequences, and campaign assets.
- Partner with sales leadership to ensure campaign adoption and effectiveness.
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Website & Digital Presence
- Own the strategic direction, governance, and ongoing effectiveness of the company website.
- Maintain solution-page content, copy, and overall site quality.
- Improve conversion through CRO and user-journey optimisation.
- Execute technical SEO remediation, keyword architecture, backlinks, and AEO/GEO monitoring.
- Commission and implement comprehensive website/SEO audits.
Marketing Operations & Performance Measurement
- Own the marketing technology stack and marketing automation.
- Build channel attribution framework and outcome-tied reporting across awareness and pipeline.
- Track funnel performance and conversion analytics.
- Carry and meet traffic and qualified-lead targets (e.g. 10,000 monthly visits / 10 QLs per month) alongside CAC, conversion, and attribution metrics.
Events (Jointly with Head of Content & Product Marketing)
- Co-own event strategy and format mix.
- Co-own event execution and coordination.
- Lead pre- and post-event demand amplification.
Vendor & Agency Management
- Manage marketing agencies, freelancers, and contractors, ensuring clear briefs, SLAs, and ROI.
- Source, evaluate, and select new marketing partners.
Planning, Process & Team (Jointly with Head of Content & Product Marketing)
- Contribute to the annual marketing plan for CEO approval.
- Document repeatable processes and playbooks for the function.
- Build out and hire the team as the function scales.
- Reduce dependency on the CEO and executives for execution and oversight.
Requirements
Must-Have Experience:
- Significant experience in B2B SaaS demand generation, revenue marketing, or go-to-market/growth leadership.
- Demonstrated success creating and executing multi-channel campaigns that drive pipeline.
- Strong understanding of marketing attribution, campaign measurement, and reporting.
- Experience owning a company website to improve conversion and technical SEO.
- Experience with account-based marketing (ABM) and paid media management.
- Experience managing external agencies, vendors, or contractors.
- Strong project management and organisational capabilities; able to execute at pace.
- Ability to work cross-functionally with Sales, Product, and Executive teams.
- Comfortable operating in a startup or scale-up environment.
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Nice to Have Experience:
- Exposure to AI, workflow automation, or enterprise software markets.
- Familiarity with marketing automation and CRM platforms (e.g. HubSpot).
- Experience building marketing functions in high-growth environments.
- Background in housing, property, or regulated industries.
Measures of Success
Performance will be assessed based on the following key metrics:
Pipeline & Commercial Contribution
- Achieve qualified pipeline generation against target.
- Demonstrate marketing’s contribution to pipeline and commercial objectives.
Campaign Execution
- Deliver campaigns on plan and to timelines.
- Continuously improve campaign performance over time.
Website & Digital
- Ensure effective website efficiency, conversion, and search performance.
- Maintain the website as accurate source of truth.
Marketing Operations
- Provide accurate and timely reporting and attribution.
- Maintain high-quality operational processes and marketing technology.
Leadership & Ownership
- Implement effective vendor and partner management.
- Develop scalable processes reducing founder dependency.*
About Travtus
Travtus is transforming the Housing Industry with our Everyday (AI)™ platform. We combine intelligence and automation into one seamless solution, enabling teams to work faster and smarter. By delivering everyday AI decisions and workflows across existing systems, we enhance efficiency and improve resident experience.
About the Team
A highly collaborative, product-driven team united by clarity, ownership, and impact. The Head of Revenue Marketing will play a central role in shaping Travtus’ market presence, supporting commercial growth, and developing go-to-market capabilities.
Our operational approach emphasises in-person collaboration; we expect team members to spend at least three days per week in our modern Farringdon office.
Benefits
- Join a fast-growing, mission-driven startup.
- Gain hands-on exposure to applied AI, impacting high-impact sectors.
- Enjoy high ownership—visible across leadership, product, and commercial teams.
- Receive private healthcare, pension, and a Deliveroo allowance.
- Help shape the future of technology. Apply now!
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