Travtus
Head of Revenue Marketing
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Head of Revenue Marketing
Head of Revenue Marketing
London, On-Site (Farringdon)
Salary: £90,000–110,000 Hours: Full-time
About the Role
We are looking for a Head of Revenue Marketing to build and scale Travtus' demand-generation and revenue engine.
This strategic leadership role involves driving revenue by defining the iconic customer (ICP) and buyer personas, shaping demand-generation strategies, owning campaigns, and ensuring the entire marketing function aligns with commercial growth. You’ll partner closely with the Head of Content & Product Marketing, Sales, Product, and CEO to turn the company’s vision into quantifiable pipeline contributions and revenue opportunities.
Key areas of responsibility include:
Demand Generation & Campaigns
- Define and document campaign strategy and architecture for Travtus.
- Build persona-based and use-case-based campaign frameworks that align with organisational goals.
- Plan, execute and refine multi-channel campaigns (awareness, B2B, and account-based).
- Manage paid media (LinkedIn, retargeting, programmatic), ensuring ROI-driven spend.
- Run email lead nurture and lifecycle programmes to convert prospects.
- Implement account-based marketing (ABM), targeting high-value accounts with customised campaigns.
- Continuously A/B test, analyse performance, and optimise campaigns across all channels.
- Own pipeline creation and drive sales adoption of campaigns.
Audience & Strategic Direction
- Define and maintain ICP and buyer/user personas for target audiences.
- Develop product use cases aligned with customer needs.
- Monitor competitive landscape and gain insights for enablement & positioning.
- Drive messaging on product GTM, feature launches, and targeted campaigns.
Sales Enablement (Outbound)
(Note: Battlecards, one-pagers, and case studies are owned by the Head of Content & Product Marketing.)
- Equip SDRs & Account Executives (AEs) with tailored outreach assets, sequences and messaging.
- Enhance campaign adoption and effectiveness with Sales leadership.
- Enable faster conversion via storytelling, email frameworks, and sales collateral.
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Website & Digital Presence
- Own the strategic direction and governance of the company website.
- Ensure content accuracy, SEO optimisation, and conversion through CRO and UX improvements.
- Execute technical SEO audits, keyword research, and backlink strategy.
- Run data-driven enhancements for search visibility, traffic quality, and user experience.
Marketing Operations & Analytics
- Lead marketing technology stack (CRM, automation platforms, analytics).
- Build attribution models and refinement systems that tie campaigns to revenue.
- Track funnel performance, conversion analytics, and organisational KPIs (traffic, qualified leads).
- Approve and manage campaigns against pipeline & commercial targets (e.g., 10,000/month visits, 10 qualified pipeline leads).
- Measure and balance metrics (CAC, conversion, revenue attribution).
Events (Collaborative with Head of Product & Content)
- Co-lead event strategy, selection, and execution.
- Boost demand pre/post-event via multi-channel campaigns.
Vendor & Agency Management
- Manage marketing agencies / contractors via clear SLAs, briefs, and ROI-tracking.
- Source, evaluate and tender partnerships to scale capabilities.
Planning & Team Growth (Joint Work w/ Head of Content)
- Guide annual marketing planning for CEO sign-off.
- Streamline marketing processes and reduce dependency on the CEO for execution.
- Scale the team and ensure a self-documenting culture.
Requirements
This role requires a hybrid of strategic visionary and hands-on execution. You must:
✅ Have B2B SaaS demand-gen, revenue marketing or growth leadership experience. ✅ Demonstrate success in multi-channel campaigns driving pipeline. ✅ Prove an operations-first approach to marketing tech, attribution, and reporting. ✅ Have experience owning and optimising a company website. ✅ Be experienced in ABM, paid media (LinkedIn, programmatic), and data-driven testing. ✅ Skilled in managing external vendors, contractors and agencies.
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Nice to have (added value):
- Background in AI, workflow automation, or enterprise SaaS.
- Familiarity with marketing automation platforms (e.g., HubSpot, Segment).
- Prior experience building marketing functions in high-growth environments.
Measures of Success
Performance will be measured against clear objectives:
-
Pipeline & Commercial Growth:
- Deliver qualified pipeline against targets.
- Ensure marketing contribution to pipeline and commercial success.
-
Campaign Execution:
- Execute campaigns on-time & with measurable performance gains.
-
Digital Presence:
- Maintain website as SEO-intelligent, accurate source of truth.
- Optimise conversion and search ranking.
-
Marketing Operations:
- Support accurate, greenfield attribution analytics.
- Streamline clear operational processes.
-
Leadership & Execution:
- Managed vendor/partnerships effectively and scaled operations.
About Travtus
Travtus is transforming the Housing Industry through Everyday (AI)™, an AI-powered platform that streamlines workflows for smart, connected buildings. Our solutions improve efficiency for teams while delivering an enhanced resident experience.
Everyday AI integrates seamlessly with existing systems, offering automated, data-driven decision-making.
Benefits
Be part of an ambitious startup leading change in real estate.
- High ownership with clear visibility to leadership, product and commercial teams.
- Deliveroo allowance:
- Private healthcare, pension, and a direct HQ in London’s Farringdon office (£500/month work-from-home budget).
- A mission-driven team focusing on shared growth.
Join an innovative company reshaping tech—apply today!
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