Bell Recruitment
Head of Sales
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Purpose of Job
The Head of Sales will be responsible for developing and executing the company's sales strategy, leading a high-performing sales team, and delivering profitable growth across all customer channels. This is a senior leadership role requiring strong commercial acumen, strategic thinking, and the ability to build long-term customer relationships.
Job Description
Strategic Leadership
- Develop and implement the company's sales strategy in line with business objectives.
- Identify and pursue new market opportunities, channels, and customer segments.
- Lead annual sales planning, budgeting, and forecasting processes.
- Monitor market trends, competitor activity, and customer needs to inform commercial decisions.
Revenue Growth & Customer Management
- Deliver agreed sales, margin, and profitability targets.
- Build and maintain strong relationships with key customers, distributors, and strategic partners.
- Negotiate major commercial agreements and customer contracts.
- Drive customer retention, account growth, and new business acquisition.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Team Leadership
- Lead, coach, and develop the sales team to achieve outstanding performance.
- Establish clear objectives, KPIs, and performance management processes.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Support succession planning and talent development within the sales function.
Commercial & Cross-Functional Collaboration
- Work closely with Operations, Production, Finance, Procurement, and Marketing teams to ensure alignment on business priorities.
- Contribute to pricing strategies, promotional planning, and product development initiatives.
- Ensure customer requirements are effectively communicated throughout the business.
Reporting & Performance Management
- Produce regular sales reports, forecasts, and market analysis for the Management team.
- Track and analyse key performance indicators to drive continuous improvement.
- Manage sales budgets and ensure effective use of resources.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Job Requirements
Essentials
- Minimum 8–10 years' sales leadership experience within the food manufacturing, FMCG, foodservice, or related sectors.
- Proven track record of delivering significant revenue growth and commercial success.
- Experience managing strategic customer relationships.
- Strong leadership experience with responsibility for developing and managing sales teams.
- Experience in budget management, forecasting, and strategic planning.
- Exceptional negotiation and relationship-building skills.
- Strong commercial and financial acumen.
- Strategic thinker with a results-driven mindset.
- Excellent communication and presentation skills
- Ability to analyse data and translate insights into commercial action.
Desirable
- Relevant professional sales or leadership qualifications are advantageous.
What We Offer
- 29 days holiday inclusive of bank holidays (pro rata)
- Company Pension Scheme
- Life Assurance cover
- Employee Discount Scheme
- Employee Assistance Programme
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location