COREcruitment Ltd
Head of Sales

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Head of Sales – B Corp Certified Soft Drinks Business – London – up to £75,000
My client is a different kind of soft drinks company. Not only are they an award-winning and purpose-led soft drinks business operating in a super competitive space but also, their products just taste amazing. Oh, they are B Corp certified as well.
With sustainability, ethical sourcing and positive social impact at the heart of its mission, the company has built a strong reputation for combining high-quality RTDs with meaningful change and delicious taste!
They are on the lookout for an experienced Head of Sales with 7+ years’ experience selling into all sales channels across London and the UK. Someone who knows how to open doors, win business and nurture that business. Someone with high energy and a hunter mentality. Someone who manages multiple relationships with purpose.
This is an amazing opportunity to join a company with an already established presence who are now looking to expand and grow the business even further. If you are ambitious and driven to succeed, this is the role for you.
What the Head of Sales role offers:
- Competitive salary package
- Up to 10% annual bonus
- Opportunity to join a fast-growing, values-driven FMCG business
- High level of ownership and visibility within a commercially focused leadership role
- Opportunity to work with purpose-led products and make a tangible business impact
- London-based office location (2 days a week) with flexible travel opportunities
- Other travel requirements across the UK
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Head of Sales responsibilities:
- Manage and develop the day to day relationships with sales agencies
- Drive sales growth across retail, convenience and on-trade channels, ensuring focus on distribution, ROS and activation
- Collaborate with MD on pricing, trade terms and channel profitability
- Manage the big grocer accounts as well as E-commerce platforms
- Monitor sales performance and provide support when necessary
- Support and lead negotiations with national accounts and key customers
- Build and execute joint business plans to strengthen customer partnerships
- Partner closely with marketing teams to align customer strategies with brand plans
- Support trade marketing initiatives, activations and promotional campaigns
- Use understanding of industry to guide and develop strategies
Key Head of Sales Qualities:
- Experienced drinks FMCG sales leader with a passion for the industry
- Strong understanding of managing multiple sales channels
- Experience managing wholesaler relationships and key e-commerce platforms
- Proven experience managing distributors, agencies and third-party sales partners
- 7+ years’ experience across sales, account management or commercial roles
- Experience managing national account relationships and customer partnerships
- Strong financial and commercial acumen, including P&L ownership and budget management
- Entrepreneurial, proactive and commercially driven mindset
- Passion for working within purpose-led or challenger brands
- Flexibility for occasional UK travel


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If you are interested in having a chat about this role, please forward updated CV’s to Rupert at COREcruitment or call 0207 790 2666.
COREcruitment is an international recruitment agency specialising in the service industry across the following sectors:
- H.R. – Finance – Executive Search
- Leisure – Fitness – Visitors Attractions
- Events – Venues
- Hotels – Coworking – Estate – Private Residences
- Technology – Facilities Management – Property
- Food Service – Care Services – FMCG
- Retail – QSR
- Chefs – Restaurants
- Pubs – Bars
- High-end
- Members Clubs
- Luxury Travel
- Private Dining & Concierge
- Food Hygiene
- Health & Safety
- Supermarket
- Delivery
- Supply Chain
- Warehousing
- Food Manufacturing
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