Ads and More
Head of Sales
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Location: Europe/ US(Remote)
Reports to: GM/ CEO
Department: BDM
About the Role
Ads and More is expanding its global presence and is looking for a Head of Sales to drive new business with mobile app owners and advertisers looking to grow their user base through performance marketing. This role owns the full sales cycle — from prospecting app owners and marketing decision-makers, to closing deals for campaigns run via DSP programmatic traffic, Reddit Ads, and other paid acquisition channels. You'll be a key driver of revenue growth and client acquisition globally.
Key Responsibilities
- Build and execute the UK sales strategy targeting mobile app owners and advertisers seeking user acquisition or app promotion services
- Own the full sales cycle: prospecting, pitching, negotiation, and closing new client accounts
- Identify and reach out to app publishers, indie developers, and marketing teams at companies with apps to promote
- Sell Ads and More's performance marketing services across DSP programmatic buying and Reddit Ads campaigns, positioning the right channel mix for each client's goals
- Develop and manage a pipeline of new business opportunities, with clear forecasting and reporting to leadership
- Build relationships with key decision-makers (CMOs, growth/UA managers, founders) at app-owning companies
- Represent Ads and More at industry conferences and app growth/marketing events to generate leads and build brand presence
- Collaborate with Account Management to ensure smooth client handoff and long-term retention post-close
- Provide market feedback to leadership on client needs, pricing, and competitive landscape
- Eventually build and lead a sales team as the UK client base grows
- Come with new ideas on how we can boost Ads and More portfolio
- Lead by example, bringing energy, optimism, and a solution-oriented attitude to the sales team
- Maintain accurate sales forecasting and CRM discipline, ensuring leadership always has complete visibility over the pipeline.
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Requirements
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- 5+ years in sales within mobile app marketing, user acquisition, or performance marketing agencies
- Proven track record of closing new business with app owners, advertisers, or brands (not just supply-side partners)
- Strong understanding of DSP programmatic buying and Reddit Ads as acquisition channels
- Strong network among app publishers, indie developers, or growth/marketing teams at app-owning companies
- Confident, consultative sales style — comfortable with both outbound prospecting and relationship-based selling
- Based in EU or US; willingness to travel for industry events
Nice to Have
- Existing relationships with app owners or UA/growth teams looking for agency partners
- Experience selling multi-channel campaigns (DSP + social/Reddit + other emerging channels)
- Background scaling a sales function from founder-led to team-led
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