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Head of Sales: B Corp Certified Soft Drinks Business
Location: London
Salary: up to £75,000
My client is a different kind of soft drinks company. Not only are they an award-winning and purpose-led soft drinks business operating in a super competitive space but also, their products just taste amazing. Oh, they are B Corp certified as well.
With sustainability, ethical sourcing, and positive social impact at the heart of its mission, the company has built a strong reputation for combining high-quality RTDs with meaningful change and delicious taste.
They are on the lookout for an experienced Head of Sales with 7+ years experience selling into all sales channels across London and the UK. Someone who knows how to open doors, win business, and nurture that business. Someone with high energy and a hunter mentality. Someone who manages multiple relationships with purpose.
This is an amazing opportunity to join a company with an already established presence who are now looking to expand and grow the business even further. If you are ambitious and driven to succeed, this is the role for you.
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What The Head Of Sales Role Offers
- Competitive salary package
- Up to 10% annual bonus
- Opportunity to join a fast-growing, values-driven FMCG business
- High level of ownership and visibility within a commercially focused leadership role
- Opportunity to work with purpose-led products and make a tangible business impact
- London-based office location (2 days a week) with flexible travel opportunities
- Other travel requirements across the UK
Key Head Of Sales Responsibilities
- Manage and develop the day-to-day relationships with sales agencies
- Drive sales growth across retail, convenience, and on-trade channels, ensuring focus on distribution, ROS, and activation
- Collaborate with MD on pricing, trade terms, and channel profitability
- Manage the big grocer accounts as well as E-commerce platforms
- Monitor sales performance and provide support when necessary
- Support and lead negotiations with national accounts and key customers
- Build and execute joint business plans to strengthen customer partnerships
- Partner closely with marketing teams to align customer strategies with brand plans
- Support trade marketing initiatives, activations, and promotional campaigns
- Use understanding of industry to guide and develop strategies
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Key Head Of Sales Qualities
- Experienced drinks FMCG sales leader with a passion for the industry
- Strong understanding of managing multiple sales channels
- Experience managing wholesaler relationships and key e-commerce platforms
- Proven experience managing distributors, agencies, and third-party sales partners
- 7+ years experience across sales, account management, or commercial roles
- Experience managing national account relationships and customer partnerships
- Strong financial and commercial acumen, including P and L ownership and budget management
- Entrepreneurial, proactive, and commercially driven mindset
- Passion for working within purpose-led or challenger brands
- Flexibility for occasional UK travel
If you are interested in having a chat about this role, please forward updated CVs to Rupert at COREcruitment or call 0790.
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